#72303C
Closest named color: Purple Brown (#673A3F). oklch(40.4% 0.094 11), rgb(114, 48, 60).
Aa
White text reads best on this color (9.53:1).
About this color
#72303C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.094 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 9.53:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.20:1 |
| White text | 9.53:1 |
Values
| HEX | #72303C |
| RGB | rgb(114, 48, 60) |
| HSL | hsl(349, 41%, 32%) |
| OKLCH | oklch(40.4% 0.094 11) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72303C | 9.53:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #72303C | 2.20:1 | Fails | Lc 12.4 | Not readable |
| #72303C text on white | 9.53:1 | AAA | Lc 91.6 | Preferred for body text |
| #72303C text on black | 2.20:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#ECD1D4
oklch(88.4% 0.03 10.1)
-
Step 300
300
#E1B3B8
oklch(80.9% 0.054 11)
-
Step 400
400
#D18A93
oklch(70.8% 0.087 11.2)
-
Step 500
500
#C36B79
oklch(63.1% 0.112 10.7)
-
Step 600
600
#AE5162
oklch(55.6% 0.122 10.5)
-
Step 700
700
#954151
oklch(49% 0.114 10.4)
-
Step 800
800 (this color)
#72303C
oklch(40.4% 0.094 11)
-
Step 900
900
#623038
oklch(37.7% 0.073 11)
-
Step 950
950
#3A1C21
oklch(27% 0.047 10.1)
#72303C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E3D3C | 0.102 |
| Deuteranopia (no green cones) | #4E4A3B | 0.094 |
| Tritanopia (no blue cones) | #7C2834 | 0.024 |
| Achromatopsia (no color) | #454545 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72303C
#72303C
oklch(40.4% 0.094 11)
- #005452
#005452
oklch(40.3% 0.069 192)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72303C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.047
- Chestnut #742802 ΔE 0.062
- Wine Red #7B0323 ΔE 0.063
- Bordeaux #7B002C ΔE 0.063
- Wine #80013F ΔE 0.068
- Red Brown #8B2E16 ΔE 0.068
- Red Purple #820747 ΔE 0.069
Use #72303C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.