#723033
Closest named color: Purple Brown (#673A3F). oklch(40.1% 0.093 19.5), rgb(114, 48, 51).
Aa
White text reads best on this color (9.60:1).
About this color
#723033 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.093 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 9.60:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.18:1 |
| White text | 9.60:1 |
Values
| HEX | #723033 |
| RGB | rgb(114, 48, 51) |
| HSL | hsl(357, 41%, 32%) |
| OKLCH | oklch(40.1% 0.093 19.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723033 | 9.60:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #723033 | 2.18:1 | Fails | Lc 12.2 | Not readable |
| #723033 text on white | 9.60:1 | AAA | Lc 91.8 | Preferred for body text |
| #723033 text on black | 2.18:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F7E5E4
oklch(93.6% 0.02 21.4)
-
Step 200
200
#F2D0CF
oklch(88.6% 0.038 19.9)
-
Step 300
300
#EBAFAE
oklch(80.9% 0.071 19.8)
-
Step 400
400
#DE8384
oklch(70.7% 0.112 19.6)
-
Step 500
500
#D26165
oklch(63.2% 0.143 19.9)
-
Step 600
600
#BD444D
oklch(55.6% 0.155 19.4)
-
Step 700
700
#A3343E
oklch(49.1% 0.146 19.3)
-
Step 800
800
#842D33
oklch(42.7% 0.119 19.8)
-
Step 900
900 (this color)
#723033
oklch(40.1% 0.093 19.5)
-
Step 950
950
#3F191A
oklch(27.1% 0.06 20.3)
#723033 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3C33 | 0.101 |
| Deuteranopia (no green cones) | #504A32 | 0.092 |
| Tritanopia (no blue cones) | #7C2631 | 0.026 |
| Achromatopsia (no color) | #454545 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723033
#723033
oklch(40.1% 0.093 19.5)
- #005356
#005356
oklch(40.2% 0.068 199)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723033, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Chestnut #742802 ΔE 0.048
- Brownish Purple #76424E ΔE 0.053
- Red Brown #8B2E16 ΔE 0.060
- Wine Red #7B0323 ΔE 0.061
- Bordeaux #7B002C ΔE 0.065
- Reddy Brown #6E1005 ΔE 0.067
- Rust Brown #8B3103 ΔE 0.068
Use #723033 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.