#723030
Closest named color: Purple Brown (#673A3F). oklch(40.1% 0.094 22.2), rgb(114, 48, 48).
Aa
White text reads best on this color (9.62:1).
About this color
#723030 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.094 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.62:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.18:1 |
| White text | 9.62:1 |
Values
| HEX | #723030 |
| RGB | rgb(114, 48, 48) |
| HSL | hsl(0, 41%, 32%) |
| OKLCH | oklch(40.1% 0.094 22.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723030 | 9.62:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #723030 | 2.18:1 | Fails | Lc 12.1 | Not readable |
| #723030 text on white | 9.62:1 | AAA | Lc 91.8 | Preferred for body text |
| #723030 text on black | 2.18:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E4
oklch(93.6% 0.02 21.4)
-
Step 200
200
#F2D0CD
oklch(88.5% 0.039 23.9)
-
Step 300
300
#EBAFAC
oklch(80.9% 0.071 22)
-
Step 400
400
#DE8380
oklch(70.7% 0.113 22.3)
-
Step 500
500
#D26161
oklch(63.1% 0.143 22)
-
Step 600
600
#BD4447
oklch(55.5% 0.156 22.3)
-
Step 700
700
#A33539
oklch(49.1% 0.145 22.2)
-
Step 800
800
#842D2F
oklch(42.6% 0.12 22.4)
-
Step 900
900 (this color)
#723030
oklch(40.1% 0.094 22.2)
-
Step 950
950
#3F1919
oklch(27% 0.06 21.8)
#723030 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403C30 | 0.099 |
| Deuteranopia (no green cones) | #504A2F | 0.093 |
| Tritanopia (no blue cones) | #7D2531 | 0.029 |
| Achromatopsia (no color) | #454545 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723030
#723030
oklch(40.1% 0.094 22.2)
- #005258
#005258
oklch(40% 0.068 203.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723030, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Chestnut #742802 ΔE 0.044
- Brownish Purple #76424E ΔE 0.055
- Red Brown #8B2E16 ΔE 0.058
- Wine Red #7B0323 ΔE 0.061
- Reddy Brown #6E1005 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.066
- Bordeaux #7B002C ΔE 0.066
Use #723030 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.