#72301B
Closest named color: Chestnut (#742802). oklch(39.7% 0.099 38), rgb(114, 48, 27).
Aa
White text reads best on this color (9.74:1).
About this color
#72301B is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.099 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.021 away. White text reads best on it, at 9.74:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.15:1 |
| White text | 9.74:1 |
Values
| HEX | #72301B |
| RGB | rgb(114, 48, 27) |
| HSL | hsl(14, 62%, 28%) |
| OKLCH | oklch(39.7% 0.099 38) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72301B | 9.74:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #72301B | 2.15:1 | Fails | Lc 11.9 | Not readable |
| #72301B text on white | 9.74:1 | AAA | Lc 92.1 | Preferred for body text |
| #72301B text on black | 2.15:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F8E5E0
oklch(93.6% 0.022 35.1)
-
Step 200
200
#F3D0C6
oklch(88.4% 0.042 36.5)
-
Step 300
300
#ECB19E
oklch(81% 0.074 38.6)
-
Step 400
400
#E08569
oklch(70.8% 0.119 37.9)
-
Step 500
500
#D4633F
oklch(63.1% 0.152 38.1)
-
Step 600
600
#C0461B
oklch(55.7% 0.165 38.1)
-
Step 700
700
#A5360C
oklch(49.1% 0.154 37.9)
-
Step 800
800
#862E0F
oklch(42.7% 0.127 38)
-
Step 900
900 (this color)
#72301B
oklch(39.7% 0.099 38)
-
Step 950
950
#3F1A0E
oklch(27% 0.062 38.5)
#72301B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423B19 | 0.097 |
| Deuteranopia (no green cones) | #524919 | 0.089 |
| Tritanopia (no blue cones) | #7E222B | 0.045 |
| Achromatopsia (no color) | #444444 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72301B
#72301B
oklch(39.7% 0.099 38)
- #005060
#005060
oklch(39.8% 0.071 217.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72301B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.021
- Purple Brown #673A3F ΔE 0.050
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.054
- Reddy Brown #6E1005 ΔE 0.059
- Maroon #800000 ΔE 0.062
- Blood #770001 ΔE 0.065
- Brick Red #8F1402 ΔE 0.065
Use #72301B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.