#723018
Closest named color: Chestnut (#742802). oklch(39.7% 0.1 39.7), rgb(114, 48, 24).
Aa
White text reads best on this color (9.76:1).
About this color
#723018 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.100 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.019 away. White text reads best on it, at 9.76:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.15:1 |
| White text | 9.76:1 |
Values
| HEX | #723018 |
| RGB | rgb(114, 48, 24) |
| HSL | hsl(16, 65%, 27%) |
| OKLCH | oklch(39.7% 0.1 39.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723018 | 9.76:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #723018 | 2.15:1 | Fails | Lc 11.9 | Not readable |
| #723018 text on white | 9.76:1 | AAA | Lc 92.1 | Preferred for body text |
| #723018 text on black | 2.15:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F0
oklch(97% 0.011 39.4)
-
Step 100
100
#F8E5DF
oklch(93.5% 0.022 38.3)
-
Step 200
200
#F3D1C5
oklch(88.6% 0.042 40.4)
-
Step 300
300
#ECB19C
oklch(81% 0.075 40.5)
-
Step 400
400
#E08566
oklch(70.7% 0.121 39.5)
-
Step 500
500
#D4633A
oklch(63% 0.153 39.8)
-
Step 600
600
#C04612
oklch(55.6% 0.167 39.6)
-
Step 700
700
#A53600
oklch(49% 0.155 39.6)
-
Step 800
800
#862E08
oklch(42.7% 0.129 39.7)
-
Step 900
900 (this color)
#723018
oklch(39.7% 0.1 39.7)
-
Step 950
950
#401A0C
oklch(27.1% 0.064 40.2)
#723018 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423B15 | 0.098 |
| Deuteranopia (no green cones) | #524916 | 0.089 |
| Tritanopia (no blue cones) | #7E222B | 0.047 |
| Achromatopsia (no color) | #444444 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723018
#723018
oklch(39.7% 0.1 39.7)
- #004F61
#004F61
oklch(39.5% 0.072 219.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723018, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.019
- Red Brown #8B2E16 ΔE 0.051
- Purple Brown #673A3F ΔE 0.052
- Rust Brown #8B3103 ΔE 0.053
- Reddy Brown #6E1005 ΔE 0.059
- Maroon #800000 ΔE 0.062
- Blood #770001 ΔE 0.065
- Brick Red #8F1402 ΔE 0.065
Use #723018 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.