#722B44
Closest named color: Purple Brown (#673A3F). oklch(39.9% 0.103 1), rgb(114, 43, 68).
Aa
White text reads best on this color (9.79:1).
About this color
#722B44 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.103 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.044 away. White text reads best on it, at 9.79:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #722B44 |
| RGB | rgb(114, 43, 68) |
| HSL | hsl(339, 45%, 31%) |
| OKLCH | oklch(39.9% 0.103 1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #722B44 | 9.79:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #722B44 | 2.14:1 | Fails | Lc 11.8 | Not readable |
| #722B44 text on white | 9.79:1 | AAA | Lc 92.1 | Preferred for body text |
| #722B44 text on black | 2.14:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4E9
oklch(93.6% 0.023 0.5)
-
Step 200
200
#F3CED7
oklch(88.5% 0.043 1.6)
-
Step 300
300
#ECACBD
oklch(80.9% 0.078 1.5)
-
Step 400
400
#DF7E9C
oklch(70.7% 0.124 0.9)
-
Step 500
500
#D35984
oklch(63% 0.159 0.7)
-
Step 600
600
#BE3B6D
oklch(55.6% 0.172 1.1)
-
Step 700
700
#A42B5B
oklch(49.1% 0.161 1.1)
-
Step 800
800
#85264B
oklch(42.7% 0.133 0.7)
-
Step 900
900 (this color)
#722B44
oklch(39.9% 0.103 1)
-
Step 950
950
#3F1724
oklch(27% 0.064 2)
#722B44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383B45 | 0.114 |
| Deuteranopia (no green cones) | #4B4942 | 0.105 |
| Tritanopia (no blue cones) | #7B2435 | 0.029 |
| Achromatopsia (no color) | #444444 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #722B44
#722B44
oklch(39.9% 0.103 1)
- #005449
#005449
oklch(40% 0.072 180)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #722B44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.044
- Wine #80013F ΔE 0.054
- Red Purple #820747 ΔE 0.054
- Brownish Purple #76424E ΔE 0.056
- Bordeaux #7B002C ΔE 0.057
- Merlot #730039 ΔE 0.058
- Wine Red #7B0323 ΔE 0.061
- Velvet #750851 ΔE 0.062
Use #722B44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.