#72296E
Closest named color: Rich Purple (#720058). oklch(41.5% 0.135 329.9), rgb(114, 41, 110).
Aa
White text reads best on this color (9.30:1).
About this color
#72296E is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.135 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.058 away. White text reads best on it, at 9.30:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.135) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.25:1 |
| White text | 9.30:1 |
Values
| HEX | #72296E |
| RGB | rgb(114, 41, 110) |
| HSL | hsl(303, 47%, 30%) |
| OKLCH | oklch(41.5% 0.135 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72296E | 9.30:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #72296E | 2.25:1 | Fails | Lc 13.2 | Not readable |
| #72296E text on white | 9.30:1 | AAA | Lc 90.8 | Preferred for body text |
| #72296E text on black | 2.25:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EBCFE7
oklch(88.5% 0.044 330.6)
-
Step 300
300
#DEAFD9
oklch(80.9% 0.078 329.8)
-
Step 400
400
#CC82C6
oklch(70.6% 0.127 329.7)
-
Step 500
500
#BE60B7
oklch(63.1% 0.162 330.1)
-
Step 600
600
#A944A3
oklch(55.6% 0.175 330)
-
Step 700
700
#91348C
oklch(49.1% 0.164 329.9)
-
Step 800
800 (this color)
#72296E
oklch(41.5% 0.135 329.9)
-
Step 900
900
#5F295C
oklch(37.7% 0.106 329.6)
-
Step 950
950
#381936
oklch(27.1% 0.067 329.6)
#72296E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #234170 | 0.140 |
| Deuteranopia (no green cones) | #3C4B6C | 0.122 |
| Tritanopia (no blue cones) | #763147 | 0.074 |
| Achromatopsia (no color) | #474747 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72296E
#72296E
oklch(41.5% 0.135 329.9)
- #005C27
#005C27
oklch(41.5% 0.114 150)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72296E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.058
- Purple #800080 ΔE 0.059
- Velvet #750851 ΔE 0.059
- Grape Purple #5D1451 ΔE 0.075
- Red Purple #820747 ΔE 0.076
- Rebecca Purple #663399 ΔE 0.076
- Dark Magenta #8B008B ΔE 0.077
- Light Eggplant #894585 ΔE 0.084
Use #72296E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.