#72293E
Closest named color: Purple Brown (#673A3F). oklch(39.4% 0.105 5.4), rgb(114, 41, 62).
Aa
White text reads best on this color (9.98:1).
About this color
#72293E is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.105 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.044 away. White text reads best on it, at 9.98:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.10:1 |
| White text | 9.98:1 |
Values
| HEX | #72293E |
| RGB | rgb(114, 41, 62) |
| HSL | hsl(343, 47%, 30%) |
| OKLCH | oklch(39.4% 0.105 5.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72293E | 9.98:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #72293E | 2.10:1 | Fails | Lc 11.4 | Not readable |
| #72293E text on white | 9.98:1 | AAA | Lc 92.6 | Preferred for body text |
| #72293E text on black | 2.10:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F8E4E8
oklch(93.6% 0.022 3.8)
-
Step 200
200
#F4CED5
oklch(88.6% 0.044 5.5)
-
Step 300
300
#EDACB9
oklch(80.9% 0.078 5.7)
-
Step 400
400
#E17D95
oklch(70.6% 0.126 5.4)
-
Step 500
500
#D6587C
oklch(63.1% 0.161 5.2)
-
Step 600
600
#C13965
oklch(55.6% 0.174 5.3)
-
Step 700
700
#A62A53
oklch(49.1% 0.162 5.7)
-
Step 800
800
#872544
oklch(42.7% 0.134 5.8)
-
Step 900
900 (this color)
#72293E
oklch(39.4% 0.105 5.4)
-
Step 950
950
#401622
oklch(27% 0.067 4.8)
#72293E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38393F | 0.115 |
| Deuteranopia (no green cones) | #4B483C | 0.107 |
| Tritanopia (no blue cones) | #7C2031 | 0.028 |
| Achromatopsia (no color) | #424242 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72293E
#72293E
oklch(39.4% 0.105 5.4)
- #00524B
#00524B
oklch(39.4% 0.07 185)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72293E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.044
- Bordeaux #7B002C ΔE 0.051
- Wine #80013F ΔE 0.053
- Wine Red #7B0323 ΔE 0.053
- Merlot #730039 ΔE 0.055
- Red Purple #820747 ΔE 0.055
- Brownish Purple #76424E ΔE 0.060
- Red Wine #8C0034 ΔE 0.062
Use #72293E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.