#722761
Closest named color: Velvet (#750851). oklch(40.6% 0.127 337.7), rgb(114, 39, 97).
Aa
White text reads best on this color (9.64:1).
About this color
#722761 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.127 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.044 away. White text reads best on it, at 9.64:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.127) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.17:1 |
| White text | 9.64:1 |
Values
| HEX | #722761 |
| RGB | rgb(114, 39, 97) |
| HSL | hsl(314, 49%, 30%) |
| OKLCH | oklch(40.6% 0.127 337.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #722761 | 9.64:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #722761 | 2.17:1 | Fails | Lc 12.3 | Not readable |
| #722761 text on white | 9.64:1 | AAA | Lc 91.6 | Preferred for body text |
| #722761 text on black | 2.17:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE3
oklch(88.5% 0.042 337.2)
-
Step 300
300
#E1AFD2
oklch(81% 0.074 337.5)
-
Step 400
400
#D083BB
oklch(70.8% 0.118 337.5)
-
Step 500
500
#C261AA
oklch(63.2% 0.152 337.5)
-
Step 600
600
#AD4595
oklch(55.6% 0.165 337.6)
-
Step 700
700
#94357F
oklch(49% 0.154 337.4)
-
Step 800
800 (this color)
#722761
oklch(40.6% 0.127 337.7)
-
Step 900
900
#622954
oklch(37.7% 0.101 337.8)
-
Step 950
950
#391931
oklch(26.9% 0.062 337.5)
#722761 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #293D63 | 0.136 |
| Deuteranopia (no green cones) | #40495F | 0.120 |
| Tritanopia (no blue cones) | #782A40 | 0.061 |
| Achromatopsia (no color) | #454545 | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #722761
#722761
oklch(40.6% 0.127 337.7)
- #005834
#005834
oklch(40.5% 0.096 157.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #722761, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.044
- Rich Purple #720058 ΔE 0.049
- Red Purple #820747 ΔE 0.058
- Grape Purple #5D1451 ΔE 0.065
- Wine #80013F ΔE 0.067
- Purple #800080 ΔE 0.072
- Merlot #730039 ΔE 0.073
- Mulberry #920A4E ΔE 0.074
Use #722761 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.