#722737
Closest named color: Purple Brown (#673A3F). oklch(38.9% 0.106 10.6), rgb(114, 39, 55).
Aa
White text reads best on this color (10.18:1).
About this color
#722737 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.106 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.045 away. White text reads best on it, at 10.18:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.06:1 |
| White text | 10.18:1 |
Values
| HEX | #722737 |
| RGB | rgb(114, 39, 55) |
| HSL | hsl(347, 49%, 30%) |
| OKLCH | oklch(38.9% 0.106 10.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #722737 | 10.18:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #722737 | 2.06:1 | Fails | Lc 11.0 | Not readable |
| #722737 text on white | 10.18:1 | AAA | Lc 93.0 | Preferred for body text |
| #722737 text on black | 2.06:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F9E4E6
oklch(93.6% 0.023 11)
-
Step 200
200
#F5CED2
oklch(88.6% 0.044 11)
-
Step 300
300
#EFACB4
oklch(81% 0.079 11.1)
-
Step 400
400
#E47D8D
oklch(70.8% 0.128 11)
-
Step 500
500
#D85772
oklch(63% 0.163 10.2)
-
Step 600
600
#C4375A
oklch(55.6% 0.178 10.6)
-
Step 700
700
#A8284A
oklch(49% 0.164 10.5)
-
Step 800
800
#89243D
oklch(42.8% 0.136 10.6)
-
Step 900
900 (this color)
#722737
oklch(38.9% 0.106 10.6)
-
Step 950
950
#41161E
oklch(27% 0.067 11.3)
#722737 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383837 | 0.117 |
| Deuteranopia (no green cones) | #4B4735 | 0.109 |
| Tritanopia (no blue cones) | #7C1C2D | 0.026 |
| Achromatopsia (no color) | #414141 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #722737
#722737
oklch(38.9% 0.106 10.6)
- #00504D
#00504D
oklch(38.9% 0.067 190.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #722737, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.045
- Wine Red #7B0323 ΔE 0.046
- Bordeaux #7B002C ΔE 0.046
- Merlot #730039 ΔE 0.054
- Wine #80013F ΔE 0.054
- Red Purple #820747 ΔE 0.059
- Chestnut #742802 ΔE 0.060
- Red Wine #8C0034 ΔE 0.060
Use #722737 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.