#722474
Closest named color: Purple (#800080). oklch(41.3% 0.148 326.8), rgb(114, 36, 116).
Aa
White text reads best on this color (9.45:1).
About this color
#722474 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.148 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.046 away. White text reads best on it, at 9.45:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.148) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.22:1 |
| White text | 9.45:1 |
Values
| HEX | #722474 |
| RGB | rgb(114, 36, 116) |
| HSL | hsl(299, 53%, 30%) |
| OKLCH | oklch(41.3% 0.148 326.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #722474 | 9.45:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #722474 | 2.22:1 | Fails | Lc 12.9 | Not readable |
| #722474 text on white | 9.45:1 | AAA | Lc 91.1 | Preferred for body text |
| #722474 text on black | 2.22:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F3
oklch(93.5% 0.026 325.8)
-
Step 200
200
#EBCFEA
oklch(88.6% 0.047 327.1)
-
Step 300
300
#DFADDE
oklch(80.8% 0.087 327)
-
Step 400
400
#CD80CD
oklch(70.7% 0.138 326.9)
-
Step 500
500
#BF5CC0
oklch(63.1% 0.177 327)
-
Step 600
600
#AA3EAD
oklch(55.6% 0.192 326.7)
-
Step 700
700
#922F94
oklch(49.2% 0.178 327)
-
Step 800
800 (this color)
#722474
oklch(41.3% 0.148 326.8)
-
Step 900
900
#602761
oklch(37.8% 0.115 326.9)
-
Step 950
950
#381739
oklch(26.9% 0.074 326.3)
#722474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #173F76 | 0.154 |
| Deuteranopia (no green cones) | #364972 | 0.131 |
| Tritanopia (no blue cones) | #753049 | 0.084 |
| Achromatopsia (no color) | #464646 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #722474
#722474
oklch(41.3% 0.148 326.8)
- #005C1D
#005C1D
oklch(41.4% 0.123 146.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #722474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.046
- Rich Purple #720058 ΔE 0.058
- Velvet #750851 ΔE 0.064
- Dark Magenta #8B008B ΔE 0.067
- Rebecca Purple #663399 ΔE 0.069
- Grape Purple #5D1451 ΔE 0.077
- Red Purple #820747 ΔE 0.083
- Warm Purple #952E8F ΔE 0.085
Use #722474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.