#722074
Closest named color: Purple (#800080). oklch(40.9% 0.153 326.9), rgb(114, 32, 116).
Aa
White text reads best on this color (9.65:1).
About this color
#722074 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.153 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.042 away. White text reads best on it, at 9.65:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.153) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.17:1 |
| White text | 9.65:1 |
Values
| HEX | #722074 |
| RGB | rgb(114, 32, 116) |
| HSL | hsl(299, 57%, 29%) |
| OKLCH | oklch(40.9% 0.153 326.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #722074 | 9.65:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #722074 | 2.17:1 | Fails | Lc 12.5 | Not readable |
| #722074 text on white | 9.65:1 | AAA | Lc 91.4 | Preferred for body text |
| #722074 text on black | 2.17:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F3
oklch(93.6% 0.026 327.7)
-
Step 200
200
#ECCEEB
oklch(88.5% 0.051 327)
-
Step 300
300
#E0ADDF
oklch(81% 0.089 327)
-
Step 400
400
#CF7ECF
oklch(70.7% 0.144 327)
-
Step 500
500
#C15AC2
oklch(63.2% 0.183 327.1)
-
Step 600
600
#AC3BAE
oklch(55.7% 0.198 327.1)
-
Step 700
700
#932B96
oklch(49.1% 0.185 326.8)
-
Step 800
800 (this color)
#722074
oklch(40.9% 0.153 326.9)
-
Step 900
900
#612562
oklch(37.7% 0.12 327)
-
Step 950
950
#391739
oklch(27% 0.075 327.4)
#722074 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #103E76 | 0.161 |
| Deuteranopia (no green cones) | #344872 | 0.137 |
| Tritanopia (no blue cones) | #752D47 | 0.087 |
| Achromatopsia (no color) | #454545 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #722074
#722074
oklch(40.9% 0.153 326.9)
- #005A1C
#005A1C
oklch(40.7% 0.122 146.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #722074, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.042
- Rich Purple #720058 ΔE 0.055
- Velvet #750851 ΔE 0.062
- Dark Magenta #8B008B ΔE 0.065
- Rebecca Purple #663399 ΔE 0.072
- Grape Purple #5D1451 ΔE 0.075
- Red Purple #820747 ΔE 0.083
- Warm Purple #952E8F ΔE 0.088
Use #722074 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.