#721D78
Closest named color: Purple (#800080). oklch(40.8% 0.16 325.1), rgb(114, 29, 120).
Aa
White text reads best on this color (9.71:1).
About this color
#721D78 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.160 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.037 away. White text reads best on it, at 9.71:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #721D78 |
| RGB | rgb(114, 29, 120) |
| HSL | hsl(296, 61%, 29%) |
| OKLCH | oklch(40.8% 0.16 325.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721D78 | 9.71:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #721D78 | 2.16:1 | Fails | Lc 12.5 | Not readable |
| #721D78 text on white | 9.71:1 | AAA | Lc 91.5 | Preferred for body text |
| #721D78 text on black | 2.16:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F4
oklch(93.6% 0.027 325.8)
-
Step 200
200
#EBCEEC
oklch(88.5% 0.051 325)
-
Step 300
300
#E0ACE2
oklch(80.9% 0.094 325.2)
-
Step 400
400
#CF7DD3
oklch(70.7% 0.15 325.4)
-
Step 500
500
#C158C8
oklch(63.2% 0.191 325.1)
-
Step 600
600
#AC37B4
oklch(55.6% 0.208 325.2)
-
Step 700
700
#93289B
oklch(49.1% 0.193 324.9)
-
Step 800
800 (this color)
#721D78
oklch(40.8% 0.16 325.1)
-
Step 900
900
#612465
oklch(37.8% 0.124 325.2)
-
Step 950
950
#39163B
oklch(27% 0.079 325.4)
#721D78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003E7B | 0.170 |
| Deuteranopia (no green cones) | #304876 | 0.143 |
| Tritanopia (no blue cones) | #752D49 | 0.093 |
| Achromatopsia (no color) | #444444 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721D78
#721D78
oklch(40.8% 0.16 325.1)
- #005B14
#005B14
oklch(41% 0.129 145)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721D78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.037
- Rich Purple #720058 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.060
- Velvet #750851 ΔE 0.067
- Rebecca Purple #663399 ΔE 0.068
- Grape Purple #5D1451 ΔE 0.079
- Warm Purple #952E8F ΔE 0.087
- Red Purple #820747 ΔE 0.090
Use #721D78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.