#721D74
Closest named color: Purple (#800080). oklch(40.6% 0.157 327), rgb(114, 29, 116).
Aa
White text reads best on this color (9.79:1).
About this color
#721D74 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.157 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.040 away. White text reads best on it, at 9.79:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.157) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #721D74 |
| RGB | rgb(114, 29, 116) |
| HSL | hsl(299, 60%, 28%) |
| OKLCH | oklch(40.6% 0.157 327) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721D74 | 9.79:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #721D74 | 2.14:1 | Fails | Lc 12.3 | Not readable |
| #721D74 text on white | 9.79:1 | AAA | Lc 91.7 | Preferred for body text |
| #721D74 text on black | 2.14:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F3
oklch(93.6% 0.026 327.7)
-
Step 200
200
#ECCEEB
oklch(88.5% 0.051 327)
-
Step 300
300
#E1ACE0
oklch(80.9% 0.092 327)
-
Step 400
400
#D07DD0
oklch(70.7% 0.148 327)
-
Step 500
500
#C258C3
oklch(63.1% 0.187 327.2)
-
Step 600
600
#AD38B0
oklch(55.6% 0.204 326.8)
-
Step 700
700
#942997
oklch(49.1% 0.189 326.8)
-
Step 800
800 (this color)
#721D74
oklch(40.6% 0.157 327)
-
Step 900
900
#612463
oklch(37.7% 0.122 326.4)
-
Step 950
950
#39163A
oklch(26.9% 0.078 326.4)
#721D74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #093D76 | 0.167 |
| Deuteranopia (no green cones) | #334772 | 0.140 |
| Tritanopia (no blue cones) | #752B47 | 0.088 |
| Achromatopsia (no color) | #444444 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721D74
#721D74
oklch(40.6% 0.157 327)
- #005A1C
#005A1C
oklch(40.7% 0.122 146.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721D74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.040
- Rich Purple #720058 ΔE 0.053
- Velvet #750851 ΔE 0.061
- Dark Magenta #8B008B ΔE 0.064
- Rebecca Purple #663399 ΔE 0.074
- Grape Purple #5D1451 ΔE 0.074
- Red Purple #820747 ΔE 0.084
- Warm Purple #952E8F ΔE 0.089
Use #721D74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.