#721973
Closest named color: Purple (#800080). oklch(40.2% 0.161 327.6), rgb(114, 25, 115).
Aa
White text reads best on this color (9.99:1).
About this color
#721973 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.161 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.038 away. White text reads best on it, at 9.99:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.161) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.10:1 |
| White text | 9.99:1 |
Values
| HEX | #721973 |
| RGB | rgb(114, 25, 115) |
| HSL | hsl(299, 64%, 27%) |
| OKLCH | oklch(40.2% 0.161 327.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721973 | 9.99:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #721973 | 2.10:1 | Fails | Lc 11.9 | Not readable |
| #721973 text on white | 9.99:1 | AAA | Lc 92.0 | Preferred for body text |
| #721973 text on black | 2.10:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FB
oklch(97.1% 0.016 328.8)
-
Step 100
100
#F7E2F6
oklch(93.6% 0.035 327.3)
-
Step 200
200
#F2CAF0
oklch(88.5% 0.067 327.7)
-
Step 300
300
#EAA4E8
oklch(80.8% 0.12 327.6)
-
Step 400
400
#DE6EDD
oklch(70.8% 0.193 327.7)
-
Step 500
500
#D23BD3
oklch(63.2% 0.246 327.7)
-
Step 600
600
#BA00BD
oklch(55.5% 0.256 327.5)
-
Step 700
700
#9D00A0
oklch(49% 0.226 327.4)
-
Step 800
800
#820084
oklch(42.7% 0.197 327.6)
-
Step 900
900 (this color)
#721973
oklch(40.2% 0.161 327.6)
-
Step 950
950
#3F0D3F
oklch(27.1% 0.102 327.9)
#721973 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #023B75 | 0.173 |
| Deuteranopia (no green cones) | #314671 | 0.145 |
| Tritanopia (no blue cones) | #762845 | 0.090 |
| Achromatopsia (no color) | #424242 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721973
#721973
oklch(40.2% 0.161 327.6)
- #00581E
#00581E
oklch(40.1% 0.117 147.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721973, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.038
- Rich Purple #720058 ΔE 0.049
- Velvet #750851 ΔE 0.059
- Dark Magenta #8B008B ΔE 0.064
- Grape Purple #5D1451 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.077
- Red Purple #820747 ΔE 0.083
- Warm Purple #952E8F ΔE 0.092
Use #721973 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.