#721970
Closest named color: Purple (#800080). oklch(40% 0.158 329), rgb(114, 25, 112).
Aa
White text reads best on this color (10.05:1).
About this color
#721970 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.158 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.041 away. White text reads best on it, at 10.05:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.158) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.08:1 |
| White text | 10.05:1 |
Values
| HEX | #721970 |
| RGB | rgb(114, 25, 112) |
| HSL | hsl(301, 64%, 27%) |
| OKLCH | oklch(40% 0.158 329) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721970 | 10.05:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #721970 | 2.08:1 | Fails | Lc 11.7 | Not readable |
| #721970 text on white | 10.05:1 | AAA | Lc 92.2 | Preferred for body text |
| #721970 text on black | 2.08:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FB
oklch(97.1% 0.016 328.8)
-
Step 100
100
#F7E2F5
oklch(93.5% 0.034 328.8)
-
Step 200
200
#F2CAEF
oklch(88.4% 0.066 328.5)
-
Step 300
300
#EBA5E6
oklch(80.9% 0.117 329)
-
Step 400
400
#DE6ED9
oklch(70.6% 0.19 329)
-
Step 500
500
#D33CCF
oklch(63.2% 0.242 329.1)
-
Step 600
600
#BC00B9
oklch(55.6% 0.254 329.2)
-
Step 700
700
#9F009D
oklch(49.2% 0.225 329)
-
Step 800
800
#830081
oklch(42.7% 0.195 329.2)
-
Step 900
900 (this color)
#721970
oklch(40% 0.158 329)
-
Step 950
950
#3F0D3E
oklch(27% 0.101 328.8)
#721970 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #093A72 | 0.171 |
| Deuteranopia (no green cones) | #33466E | 0.143 |
| Tritanopia (no blue cones) | #762643 | 0.087 |
| Achromatopsia (no color) | #424242 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721970
#721970
oklch(40% 0.158 329)
- #005722
#005722
oklch(39.9% 0.112 149.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721970, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.041
- Rich Purple #720058 ΔE 0.044
- Velvet #750851 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.067
- Grape Purple #5D1451 ΔE 0.068
- Red Purple #820747 ΔE 0.078
- Rebecca Purple #663399 ΔE 0.081
- Wine #80013F ΔE 0.088
Use #721970 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.