#72196F

Closest named color: Purple (#800080). oklch(39.9% 0.157 329.5), rgb(114, 25, 111).

Aa

White text reads best on this color (10.07:1).

About this color

#72196F is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.157 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.042 away. White text reads best on it, at 10.07:1.

Hue familyPurples
Lightnessdark (40%)
Chromavivid (0.157)
Temperaturein between
Nearest namePurple (#800080)
Black text2.08:1
White text10.07:1

Values

HEX#72196F
RGBrgb(114, 25, 111)
HSLhsl(302, 64%, 27%)
OKLCHoklch(39.9% 0.157 329.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #72196F 10.07:1 AAA Lc -96.5 Preferred for body text
Black text on #72196F 2.08:1 Fails Lc 11.7 Not readable
#72196F text on white 10.07:1 AAA Lc 92.3 Preferred for body text
#72196F text on black 2.08:1 Fails Lc -10.2 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FCF2FB

    oklch(97.1% 0.016 328.8)

  2. Step 100

    100

    #F8E2F5

    oklch(93.6% 0.035 330.2)

  3. Step 200

    200

    #F3CAEE

    oklch(88.5% 0.066 330.2)

  4. Step 300

    300

    #EBA5E5

    oklch(80.9% 0.117 329.6)

  5. Step 400

    400

    #DF6ED8

    oklch(70.7% 0.189 329.7)

  6. Step 500

    500

    #D33CCE

    oklch(63.1% 0.242 329.4)

  7. Step 600

    600

    #BC00B8

    oklch(55.6% 0.254 329.5)

  8. Step 700

    700

    #9F009C

    oklch(49.1% 0.225 329.4)

  9. Step 800

    800

    #830080

    oklch(42.6% 0.195 329.6)

  10. Step 900

    900 (this color)

    #72196F

    oklch(39.9% 0.157 329.5)

  11. Step 950

    950

    #3F0D3D

    oklch(26.9% 0.1 329.6)

Export this scale for Tailwind in the Tailwind colors tool

#72196F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0B3A710.170
Deuteranopia (no green cones)#34466D0.143
Tritanopia (no blue cones)#7626430.085
Achromatopsia (no color)#4242420.159

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #72196F

    #72196F

    oklch(39.9% 0.157 329.5)

  • #005723

    #005723

    oklch(39.9% 0.111 149.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #72196F

    #72196F

    oklch(39.9% 0.157 329.5)

  • #56298E

    #56298E

    oklch(39.9% 0.158 299.5)

  • #830745

    #830745

    oklch(39.9% 0.157 359.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #72196F

    #72196F

    oklch(39.9% 0.157 329.5)

  • #424E00

    #424E00

    oklch(39.9% 0.094 119.3)

  • #005449

    #005449

    oklch(40% 0.072 180)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #72196F

    #72196F

    oklch(39.9% 0.157 329.5)

  • #594500

    #594500

    oklch(40% 0.082 89.8)

  • #00515C

    #00515C

    oklch(39.9% 0.069 210.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #72196F

    #72196F

    oklch(39.9% 0.157 329.5)

  • #6B3900

    #6B3900

    oklch(39.9% 0.094 60.1)

  • #005723

    #005723

    oklch(39.9% 0.111 149.5)

  • #004D73

    #004D73

    oklch(40% 0.091 239.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72196F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #72196F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.