#721966
Closest named color: Rich Purple (#720058). oklch(39.4% 0.15 334.2), rgb(114, 25, 102).
Aa
White text reads best on this color (10.26:1).
About this color
#721966 is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.150 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.031 away. White text reads best on it, at 10.26:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.04:1 |
| White text | 10.26:1 |
Values
| HEX | #721966 |
| RGB | rgb(114, 25, 102) |
| HSL | hsl(308, 64%, 27%) |
| OKLCH | oklch(39.4% 0.15 334.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721966 | 10.26:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #721966 | 2.04:1 | Fails | Lc 11.2 | Not readable |
| #721966 text on white | 10.26:1 | AAA | Lc 92.7 | Preferred for body text |
| #721966 text on black | 2.04:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F3
oklch(93.5% 0.033 333.6)
-
Step 200
200
#F4CAEA
oklch(88.5% 0.063 334.5)
-
Step 300
300
#EDA5DE
oklch(80.9% 0.112 334.3)
-
Step 400
400
#E16FCE
oklch(70.6% 0.181 334)
-
Step 500
500
#D63FC1
oklch(63.1% 0.231 334.2)
-
Step 600
600
#C000AC
oklch(55.5% 0.248 334.2)
-
Step 700
700
#A30092
oklch(49.2% 0.22 334.2)
-
Step 800
800
#860078
oklch(42.6% 0.19 334.1)
-
Step 900
900 (this color)
#721966
oklch(39.4% 0.15 334.2)
-
Step 950
950
#400E39
oklch(27% 0.096 334.1)
#721966 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #173868 | 0.164 |
| Deuteranopia (no green cones) | #384564 | 0.139 |
| Tritanopia (no blue cones) | #78213E | 0.076 |
| Achromatopsia (no color) | #414141 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721966
#721966
oklch(39.4% 0.15 334.2)
- #00552C
#00552C
oklch(39.4% 0.1 154)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721966, closest first.
No curated palette has a color within ΔE 0.04 of #721966.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.031
- Velvet #750851 ΔE 0.037
- Purple #800080 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.058
- Red Purple #820747 ΔE 0.063
- Wine #80013F ΔE 0.072
- Merlot #730039 ΔE 0.076
- Dark Magenta #8B008B ΔE 0.079
Use #721966 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.