#720F5B
Closest named color: Rich Purple (#720058). oklch(38.1% 0.152 340.1), rgb(114, 15, 91).
Aa
White text reads best on this color (10.85:1).
About this color
#720F5B is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.152 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.013 away. White text reads best on it, at 10.85:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.93:1 |
| White text | 10.85:1 |
Values
| HEX | #720F5B |
| RGB | rgb(114, 15, 91) |
| HSL | hsl(314, 77%, 25%) |
| OKLCH | oklch(38.1% 0.152 340.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720F5B | 10.85:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #720F5B | 1.93:1 | Fails | Lc 10.2 | Not readable |
| #720F5B text on white | 10.85:1 | AAA | Lc 93.7 | Preferred for body text |
| #720F5B text on black | 1.93:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#FAE2F1
oklch(93.7% 0.033 339.8)
-
Step 200
200
#F7C9E6
oklch(88.4% 0.064 340.3)
-
Step 300
300
#F2A3D8
oklch(80.8% 0.114 339.7)
-
Step 400
400
#E86CC4
oklch(70.7% 0.183 339.9)
-
Step 500
500
#DD39B4
oklch(63.1% 0.232 340.1)
-
Step 600
600
#C5009E
oklch(55.6% 0.241 340)
-
Step 700
700
#A70085
oklch(49.1% 0.213 340.2)
-
Step 800
800
#8A006E
oklch(42.8% 0.186 340)
-
Step 900
900 (this color)
#720F5B
oklch(38.1% 0.152 340.1)
-
Step 950
950
#430C35
oklch(27.1% 0.097 340.1)
#720F5B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #18335D | 0.171 |
| Deuteranopia (no green cones) | #3A4359 | 0.145 |
| Tritanopia (no blue cones) | #791335 | 0.070 |
| Achromatopsia (no color) | #3D3D3D | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720F5B
#720F5B
oklch(38.1% 0.152 340.1)
- #005032
#005032
oklch(38.1% 0.086 159.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720F5B, closest first.
No curated palette has a color within ΔE 0.04 of #720F5B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.013
- Velvet #750851 ΔE 0.018
- Grape Purple #5D1451 ΔE 0.048
- Red Purple #820747 ΔE 0.051
- Merlot #730039 ΔE 0.057
- Wine #80013F ΔE 0.058
- Purple #800080 ΔE 0.068
- Mulberry #920A4E ΔE 0.076
Use #720F5B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.