#720A39
Closest named color: Merlot (#730039). oklch(36.3% 0.138 1.3), rgb(114, 10, 57).
Aa
White text reads best on this color (11.55:1).
About this color
#720A39 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.138 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.008 away. White text reads best on it, at 11.55:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.81:1 |
| White text | 11.55:1 |
Values
| HEX | #720A39 |
| RGB | rgb(114, 10, 57) |
| HSL | hsl(333, 84%, 24%) |
| OKLCH | oklch(36.3% 0.138 1.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720A39 | 11.55:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #720A39 | 1.81:1 | Fails | Lc 8.9 | Not readable |
| #720A39 text on white | 11.55:1 | AAA | Lc 95.0 | Preferred for body text |
| #720A39 text on black | 1.81:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD6
oklch(88.5% 0.057 2)
-
Step 300
300
#F9A4BC
oklch(80.9% 0.104 1.3)
-
Step 400
400
#F16E9A
oklch(70.7% 0.166 1.2)
-
Step 500
500
#E73D81
oklch(63% 0.211 1.3)
-
Step 600
600
#D1006B
oklch(55.6% 0.225 1.2)
-
Step 700
700
#B10059
oklch(49.1% 0.199 1.5)
-
Step 800
800
#920049
oklch(42.7% 0.173 1.1)
-
Step 900
900 (this color)
#720A39
oklch(36.3% 0.138 1.3)
-
Step 950
950
#460E24
oklch(27.1% 0.087 1)
#720A39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272D3A | 0.157 |
| Deuteranopia (no green cones) | #424037 | 0.141 |
| Tritanopia (no blue cones) | #7D0021 | 0.044 |
| Achromatopsia (no color) | #393939 | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720A39
#720A39
oklch(36.3% 0.138 1.3)
- #004940
#004940
oklch(36.4% 0.065 181.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720A39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.008
- Bordeaux #7B002C ΔE 0.028
- Wine #80013F ΔE 0.031
- Wine Red #7B0323 ΔE 0.040
- Red Purple #820747 ΔE 0.041
- Velvet #750851 ΔE 0.042
- Burgundy #610023 ΔE 0.053
- Claret #680018 ΔE 0.054
Use #720A39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.