#720A33
Closest named color: Merlot (#730039). oklch(36.1% 0.136 5.4), rgb(114, 10, 51).
Aa
White text reads best on this color (11.62:1).
About this color
#720A33 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.136 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.015 away. White text reads best on it, at 11.62:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.80:1 |
| White text | 11.62:1 |
Values
| HEX | #720A33 |
| RGB | rgb(114, 10, 51) |
| HSL | hsl(336, 84%, 24%) |
| OKLCH | oklch(36.1% 0.136 5.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720A33 | 11.62:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #720A33 | 1.80:1 | Fails | Lc 8.8 | Not readable |
| #720A33 text on white | 11.62:1 | AAA | Lc 95.1 | Preferred for body text |
| #720A33 text on black | 1.80:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FBCAD4
oklch(88.4% 0.057 4.6)
-
Step 300
300
#F9A5B7
oklch(80.9% 0.101 5.6)
-
Step 400
400
#F26F92
oklch(70.7% 0.164 5.5)
-
Step 500
500
#E93E77
oklch(63.2% 0.209 5.7)
-
Step 600
600
#D20061
oklch(55.5% 0.223 5.2)
-
Step 700
700
#B20051
oklch(49.1% 0.197 5.2)
-
Step 800
800
#930041
oklch(42.6% 0.171 5.6)
-
Step 900
900 (this color)
#720A33
oklch(36.1% 0.136 5.4)
-
Step 950
950
#460E20
oklch(26.9% 0.086 5.7)
#720A33 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #292C34 | 0.154 |
| Deuteranopia (no green cones) | #434031 | 0.140 |
| Tritanopia (no blue cones) | #7D001E | 0.039 |
| Achromatopsia (no color) | #393939 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720A33
#720A33
oklch(36.1% 0.136 5.4)
- #004842
#004842
oklch(36.1% 0.064 185.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720A33, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.015
- Bordeaux #7B002C ΔE 0.022
- Wine Red #7B0323 ΔE 0.031
- Wine #80013F ΔE 0.035
- Claret #680018 ΔE 0.046
- Red Purple #820747 ΔE 0.047
- Burgundy #610023 ΔE 0.048
- Velvet #750851 ΔE 0.052
Use #720A33 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.