#72075B
Closest named color: Rich Purple (#720058). oklch(37.6% 0.158 339.9), rgb(114, 7, 91).
Aa
White text reads best on this color (11.07:1).
About this color
#72075B is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.158 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.007 away. White text reads best on it, at 11.07:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.89:1 |
| White text | 11.07:1 |
Values
| HEX | #72075B |
| RGB | rgb(114, 7, 91) |
| HSL | hsl(313, 88%, 24%) |
| OKLCH | oklch(37.6% 0.158 339.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72075B | 11.07:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #72075B | 1.89:1 | Fails | Lc 10.0 | Not readable |
| #72075B text on white | 11.07:1 | AAA | Lc 93.9 | Preferred for body text |
| #72075B text on black | 1.89:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#FBE1F1
oklch(93.5% 0.035 340.3)
-
Step 200
200
#F8C9E7
oklch(88.5% 0.066 340)
-
Step 300
300
#F4A2D9
oklch(80.9% 0.119 339.8)
-
Step 400
400
#EA6AC5
oklch(70.7% 0.188 340)
-
Step 500
500
#E032B6
oklch(63.1% 0.242 340.1)
-
Step 600
600
#C5009E
oklch(55.6% 0.241 340)
-
Step 700
700
#A70086
oklch(49.2% 0.214 339.9)
-
Step 800
800
#8A006E
oklch(42.8% 0.186 340)
-
Step 900
900 (this color)
#72075B
oklch(37.6% 0.158 339.9)
-
Step 950
950
#430A35
oklch(26.9% 0.1 340)
#72075B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #13325D | 0.179 |
| Deuteranopia (no green cones) | #384159 | 0.150 |
| Tritanopia (no blue cones) | #790E34 | 0.073 |
| Achromatopsia (no color) | #3C3C3C | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72075B
#72075B
oklch(37.6% 0.158 339.9)
- #004F31
#004F31
oklch(37.7% 0.086 159.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72075B, closest first.
No curated palette has a color within ΔE 0.04 of #72075B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.007
- Velvet #750851 ΔE 0.020
- Grape Purple #5D1451 ΔE 0.048
- Red Purple #820747 ΔE 0.053
- Merlot #730039 ΔE 0.058
- Wine #80013F ΔE 0.060
- Purple #800080 ΔE 0.067
- Mulberry #920A4E ΔE 0.079
Use #72075B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.