#720738
Closest named color: Merlot (#730039). oklch(36.1% 0.14 1.7), rgb(114, 7, 56).
Aa
White text reads best on this color (11.64:1).
About this color
#720738 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.140 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.007 away. White text reads best on it, at 11.64:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.140) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.80:1 |
| White text | 11.64:1 |
Values
| HEX | #720738 |
| RGB | rgb(114, 7, 56) |
| HSL | hsl(333, 88%, 24%) |
| OKLCH | oklch(36.1% 0.14 1.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720738 | 11.64:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #720738 | 1.80:1 | Fails | Lc 8.9 | Not readable |
| #720738 text on white | 11.64:1 | AAA | Lc 95.0 | Preferred for body text |
| #720738 text on black | 1.80:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FBCAD6
oklch(88.5% 0.057 2)
-
Step 300
300
#F9A4BC
oklch(80.9% 0.104 1.3)
-
Step 400
400
#F26D99
oklch(70.7% 0.169 1.6)
-
Step 500
500
#E93B80
oklch(63.2% 0.214 1.8)
-
Step 600
600
#D1006A
oklch(55.6% 0.225 1.6)
-
Step 700
700
#B10059
oklch(49.1% 0.199 1.5)
-
Step 800
800
#920048
oklch(42.6% 0.172 1.7)
-
Step 900
900 (this color)
#720738
oklch(36.1% 0.14 1.7)
-
Step 950
950
#460D23
oklch(26.9% 0.088 1.8)
#720738 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262C39 | 0.160 |
| Deuteranopia (no green cones) | #423F36 | 0.141 |
| Tritanopia (no blue cones) | #7D0020 | 0.045 |
| Achromatopsia (no color) | #383838 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720738
#720738
oklch(36.1% 0.14 1.7)
- #004840
#004840
oklch(36% 0.064 182.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720738, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.007
- Bordeaux #7B002C ΔE 0.028
- Wine #80013F ΔE 0.032
- Wine Red #7B0323 ΔE 0.039
- Red Purple #820747 ΔE 0.042
- Velvet #750851 ΔE 0.043
- Burgundy #610023 ΔE 0.051
- Claret #680018 ΔE 0.053
Use #720738 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.