#72035D
Closest named color: Rich Purple (#720058). oklch(37.6% 0.162 338.7), rgb(114, 3, 93).
Aa
White text reads best on this color (11.13:1).
About this color
#72035D is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.162 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.009 away. White text reads best on it, at 11.13:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.88:1 |
| White text | 11.13:1 |
Values
| HEX | #72035D |
| RGB | rgb(114, 3, 93) |
| HSL | hsl(311, 95%, 23%) |
| OKLCH | oklch(37.6% 0.162 338.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72035D | 11.13:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #72035D | 1.88:1 | Fails | Lc 10.1 | Not readable |
| #72035D text on white | 11.13:1 | AAA | Lc 93.8 | Preferred for body text |
| #72035D text on black | 1.88:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF1F9
oklch(97% 0.017 337.6)
-
Step 100
100
#FBE1F2
oklch(93.6% 0.036 338.6)
-
Step 200
200
#F8C9E8
oklch(88.6% 0.066 339)
-
Step 300
300
#F4A1DB
oklch(80.8% 0.122 338.6)
-
Step 400
400
#EA68C9
oklch(70.6% 0.194 338.4)
-
Step 500
500
#E02EBA
oklch(63.1% 0.248 338.7)
-
Step 600
600
#C400A1
oklch(55.6% 0.243 338.8)
-
Step 700
700
#A60088
oklch(49.1% 0.215 338.8)
-
Step 800
800
#890070
oklch(42.7% 0.187 338.7)
-
Step 900
900 (this color)
#72035D
oklch(37.6% 0.162 338.7)
-
Step 950
950
#430937
oklch(26.9% 0.103 338)
#72035D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0D315F | 0.184 |
| Deuteranopia (no green cones) | #37415B | 0.153 |
| Tritanopia (no blue cones) | #790C34 | 0.077 |
| Achromatopsia (no color) | #3B3B3B | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72035D
#72035D
oklch(37.6% 0.162 338.7)
- #004F2F
#004F2F
oklch(37.7% 0.088 158.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72035D, closest first.
No curated palette has a color within ΔE 0.04 of #72035D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.009
- Velvet #750851 ΔE 0.024
- Grape Purple #5D1451 ΔE 0.049
- Red Purple #820747 ΔE 0.057
- Merlot #730039 ΔE 0.063
- Purple #800080 ΔE 0.064
- Wine #80013F ΔE 0.064
- Mulberry #920A4E ΔE 0.082
Use #72035D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.