#720339
Closest named color: Merlot (#730039). oklch(35.9% 0.143 0.5), rgb(114, 3, 57).
Aa
White text reads best on this color (11.74:1).
About this color
#720339 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.143 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.003 away. White text reads best on it, at 11.74:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.78:1 |
| White text | 11.74:1 |
Values
| HEX | #720339 |
| RGB | rgb(114, 3, 57) |
| HSL | hsl(331, 95%, 23%) |
| OKLCH | oklch(35.9% 0.143 0.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720339 | 11.74:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #720339 | 1.78:1 | Fails | Lc 8.9 | Not readable |
| #720339 text on white | 11.74:1 | AAA | Lc 95.0 | Preferred for body text |
| #720339 text on black | 1.78:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E9
oklch(93.7% 0.031 0.2)
-
Step 200
200
#FCC9D7
oklch(88.4% 0.06 0.2)
-
Step 300
300
#FAA3BD
oklch(80.9% 0.107 0.4)
-
Step 400
400
#F36C9B
oklch(70.7% 0.172 0.6)
-
Step 500
500
#EA3883
oklch(63.2% 0.219 0.5)
-
Step 600
600
#D0006D
oklch(55.5% 0.225 0.3)
-
Step 700
700
#B0005B
oklch(49% 0.199 0.4)
-
Step 800
800
#92004A
oklch(42.7% 0.173 0.6)
-
Step 900
900 (this color)
#720339
oklch(35.9% 0.143 0.5)
-
Step 950
950
#470C24
oklch(27.1% 0.091 0.8)
#720339 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #252B3A | 0.162 |
| Deuteranopia (no green cones) | #413F37 | 0.145 |
| Tritanopia (no blue cones) | #7D001F | 0.049 |
| Achromatopsia (no color) | #383838 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720339
#720339
oklch(35.9% 0.143 0.5)
- #00483E
#00483E
oklch(36% 0.065 179.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720339, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.003
- Bordeaux #7B002C ΔE 0.030
- Wine #80013F ΔE 0.032
- Velvet #750851 ΔE 0.041
- Red Purple #820747 ΔE 0.042
- Wine Red #7B0323 ΔE 0.043
- Burgundy #610023 ΔE 0.052
- Claret #680018 ΔE 0.055
Use #720339 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.