#720337
Closest named color: Merlot (#730039). oklch(35.8% 0.142 1.9), rgb(114, 3, 55).
Aa
White text reads best on this color (11.77:1).
About this color
#720337 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.142 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.005 away. White text reads best on it, at 11.77:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.78:1 |
| White text | 11.77:1 |
Values
| HEX | #720337 |
| RGB | rgb(114, 3, 55) |
| HSL | hsl(332, 95%, 23%) |
| OKLCH | oklch(35.8% 0.142 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720337 | 11.77:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #720337 | 1.78:1 | Fails | Lc 8.8 | Not readable |
| #720337 text on white | 11.77:1 | AAA | Lc 95.1 | Preferred for body text |
| #720337 text on black | 1.78:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FCCAD6
oklch(88.6% 0.059 2.3)
-
Step 300
300
#FAA3BB
oklch(80.8% 0.107 1.8)
-
Step 400
400
#F36C98
oklch(70.6% 0.171 2)
-
Step 500
500
#EA387F
oklch(63.1% 0.218 2)
-
Step 600
600
#D10069
oklch(55.6% 0.224 2)
-
Step 700
700
#B10058
oklch(49.1% 0.198 2)
-
Step 800
800
#920048
oklch(42.6% 0.172 1.7)
-
Step 900
900 (this color)
#720337
oklch(35.8% 0.142 1.9)
-
Step 950
950
#470C23
oklch(27% 0.09 2)
#720337 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #252B38 | 0.163 |
| Deuteranopia (no green cones) | #423F35 | 0.144 |
| Tritanopia (no blue cones) | #7D001E | 0.047 |
| Achromatopsia (no color) | #383838 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720337
#720337
oklch(35.8% 0.142 1.9)
- #00473F
#00473F
oklch(35.7% 0.064 182.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720337, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.005
- Bordeaux #7B002C ΔE 0.028
- Wine #80013F ΔE 0.033
- Wine Red #7B0323 ΔE 0.040
- Red Purple #820747 ΔE 0.043
- Velvet #750851 ΔE 0.044
- Burgundy #610023 ΔE 0.050
- Claret #680018 ΔE 0.052
Use #720337 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.