#720066
Closest named color: Rich Purple (#720058). oklch(38% 0.17 334), rgb(114, 0, 102).
Aa
White text reads best on this color (11.01:1).
About this color
#720066 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.170 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.024 away. White text reads best on it, at 11.01:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.170) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.90:1 |
| White text | 11.01:1 |
Values
| HEX | #720066 |
| RGB | rgb(114, 0, 102) |
| HSL | hsl(306, 100%, 22%) |
| OKLCH | oklch(38% 0.17 334) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720066 | 11.01:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #720066 | 1.90:1 | Fails | Lc 10.5 | Not readable |
| #720066 text on white | 11.01:1 | AAA | Lc 93.4 | Preferred for body text |
| #720066 text on black | 1.90:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF1FA
oklch(97% 0.017 334.2)
-
Step 100
100
#FAE1F4
oklch(93.6% 0.037 334.1)
-
Step 200
200
#F7C8ED
oklch(88.5% 0.072 333.7)
-
Step 300
300
#F2A1E2
oklch(80.9% 0.126 334.1)
-
Step 400
400
#E866D4
oklch(70.6% 0.204 333.8)
-
Step 500
500
#DE28C8
oklch(63.1% 0.26 334.1)
-
Step 600
600
#C000AD
oklch(55.6% 0.248 333.9)
-
Step 700
700
#A30092
oklch(49.2% 0.22 334.2)
-
Step 800
800
#860078
oklch(42.6% 0.19 334.1)
-
Step 900
900 (this color)
#720066
oklch(38% 0.17 334)
-
Step 950
950
#43083B
oklch(27.1% 0.107 334.5)
#720066 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003268 | 0.191 |
| Deuteranopia (no green cones) | #324164 | 0.157 |
| Tritanopia (no blue cones) | #781339 | 0.087 |
| Achromatopsia (no color) | #3C3C3C | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720066
#720066
oklch(38% 0.17 334)
- #005029
#005029
oklch(37.8% 0.096 153.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720066, closest first.
No curated palette has a color within ΔE 0.04 of #720066.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.024
- Velvet #750851 ΔE 0.040
- Purple #800080 ΔE 0.051
- Grape Purple #5D1451 ΔE 0.057
- Red Purple #820747 ΔE 0.071
- Dark Magenta #8B008B ΔE 0.078
- Wine #80013F ΔE 0.079
- Merlot #730039 ΔE 0.079
Use #720066 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.