#714723
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.9% 0.077 59.3), rgb(113, 71, 35).
Aa
White text reads best on this color (7.99:1).
About this color
#714723 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.077 and its hue 59°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.035 away. White text reads best on it, at 7.99:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.62:1 |
| White text | 7.99:1 |
Values
| HEX | #714723 |
| RGB | rgb(113, 71, 35) |
| HSL | hsl(28, 53%, 29%) |
| OKLCH | oklch(43.9% 0.077 59.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #714723 | 7.99:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #714723 | 2.62:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #714723 text on white | 7.99:1 | AAA | Lc 87.5 | Fine for body text |
| #714723 text on black | 2.62:1 | Fails | Lc -14.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F1
oklch(97.2% 0.007 67.7)
-
Step 100
100
#F1E8E1
oklch(93.6% 0.014 60.6)
-
Step 200
200
#E6D6C9
oklch(88.6% 0.025 61.6)
-
Step 300
300
#D7BAA4
oklch(80.8% 0.045 59.3)
-
Step 400
400
#C39674
oklch(70.7% 0.072 58.3)
-
Step 500
500
#B37C4F
oklch(63.2% 0.092 59.4)
-
Step 600
600
#9E6432
oklch(55.7% 0.099 59.2)
-
Step 700
700
#875324
oklch(49.2% 0.093 59.8)
-
Step 800
800 (this color)
#714723
oklch(43.9% 0.077 59.3)
-
Step 900
900
#59391F
oklch(37.6% 0.06 58.6)
-
Step 950
950
#342213
oklch(27% 0.037 60.1)
#714723 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544B1F | 0.055 |
| Deuteranopia (no green cones) | #5E5423 | 0.049 |
| Tritanopia (no blue cones) | #7B3E3F | 0.055 |
| Achromatopsia (no color) | #515151 | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #714723
#714723
oklch(43.9% 0.077 59.3)
- #245778
#245778
oklch(43.8% 0.077 240.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #714723, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.035
- Mud Brown #60460F ΔE 0.040
- Medium Brown #7F5112 ΔE 0.044
- Saddle Brown #8B4513 ΔE 0.050
- Olive Brown #645403 ΔE 0.055
- Rust Brown #8B3103 ΔE 0.064
- Purple Brown #673A3F ΔE 0.065
- Mud #735C12 ΔE 0.066
Use #714723 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.