#713044
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.094 2.9), rgb(113, 48, 68).
Aa
White text reads best on this color (9.50:1).
About this color
#713044 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.094 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.50:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.20:1 |
| White text | 9.50:1 |
Values
| HEX | #713044 |
| RGB | rgb(113, 48, 68) |
| HSL | hsl(342, 40%, 32%) |
| OKLCH | oklch(40.5% 0.094 2.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #713044 | 9.50:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #713044 | 2.20:1 | Fails | Lc 12.4 | Not readable |
| #713044 text on white | 9.50:1 | AAA | Lc 91.5 | Preferred for body text |
| #713044 text on black | 2.20:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E9
oklch(93.7% 0.016 2.7)
-
Step 200
200
#ECD1D7
oklch(88.5% 0.031 2.7)
-
Step 300
300
#E0B2BD
oklch(80.8% 0.055 2.4)
-
Step 400
400
#CF899B
oklch(70.6% 0.088 2.8)
-
Step 500
500
#C16B83
oklch(63.1% 0.112 2.9)
-
Step 600
600
#AC516C
oklch(55.6% 0.122 3.1)
-
Step 700
700
#94415A
oklch(49.1% 0.115 3.3)
-
Step 800
800 (this color)
#713044
oklch(40.5% 0.094 2.9)
-
Step 900
900
#61303E
oklch(37.8% 0.073 3)
-
Step 950
950
#391C24
oklch(26.9% 0.047 3)
#713044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3E45 | 0.105 |
| Deuteranopia (no green cones) | #4C4A43 | 0.095 |
| Tritanopia (no blue cones) | #7A2A37 | 0.026 |
| Achromatopsia (no color) | #464646 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #713044
#713044
oklch(40.5% 0.094 2.9)
- #00554C
#00554C
oklch(40.4% 0.072 182.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #713044, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Brownish Purple #76424E ΔE 0.046
- Red Purple #820747 ΔE 0.064
- Wine #80013F ΔE 0.064
- Bordeaux #7B002C ΔE 0.066
- Wine Red #7B0323 ΔE 0.068
- Merlot #730039 ΔE 0.068
- Red Wine #8C0034 ΔE 0.071
Use #713044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.