#71303D
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.093 9.7), rgb(113, 48, 61).
Aa
White text reads best on this color (9.57:1).
About this color
#71303D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.093 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.029 away. White text reads best on it, at 9.57:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.19:1 |
| White text | 9.57:1 |
Values
| HEX | #71303D |
| RGB | rgb(113, 48, 61) |
| HSL | hsl(348, 40%, 32%) |
| OKLCH | oklch(40.2% 0.093 9.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #71303D | 9.57:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #71303D | 2.19:1 | Fails | Lc 12.2 | Not readable |
| #71303D text on white | 9.57:1 | AAA | Lc 91.7 | Preferred for body text |
| #71303D text on black | 2.19:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#ECD1D5
oklch(88.4% 0.031 7.6)
-
Step 300
300
#E1B3B9
oklch(81% 0.054 9.6)
-
Step 400
400
#D08A94
oklch(70.7% 0.086 10.1)
-
Step 500
500
#C26B7A
oklch(63% 0.111 9.8)
-
Step 600
600
#AD5263
oklch(55.6% 0.12 10.1)
-
Step 700
700
#944252
oklch(49% 0.111 9.9)
-
Step 800
800 (this color)
#71303D
oklch(40.2% 0.093 9.7)
-
Step 900
900
#623039
oklch(37.8% 0.073 9.8)
-
Step 950
950
#391C21
oklch(26.8% 0.046 9.6)
#71303D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3D3D | 0.102 |
| Deuteranopia (no green cones) | #4E4A3C | 0.093 |
| Tritanopia (no blue cones) | #7B2835 | 0.024 |
| Achromatopsia (no color) | #454545 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #71303D
#71303D
oklch(40.2% 0.093 9.7)
- #005450
#005450
oklch(40.2% 0.07 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #71303D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.029
- Brownish Purple #76424E ΔE 0.048
- Chestnut #742802 ΔE 0.063
- Wine Red #7B0323 ΔE 0.064
- Bordeaux #7B002C ΔE 0.064
- Wine #80013F ΔE 0.067
- Red Purple #820747 ΔE 0.069
- Merlot #730039 ΔE 0.071
Use #71303D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.