#713035
Closest named color: Purple Brown (#673A3F). oklch(40% 0.092 17.5), rgb(113, 48, 53).
Aa
White text reads best on this color (9.64:1).
About this color
#713035 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.092 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.029 away. White text reads best on it, at 9.64:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.092) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.64:1 |
Values
| HEX | #713035 |
| RGB | rgb(113, 48, 53) |
| HSL | hsl(355, 40%, 32%) |
| OKLCH | oklch(40% 0.092 17.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #713035 | 9.64:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #713035 | 2.17:1 | Fails | Lc 12.1 | Not readable |
| #713035 text on white | 9.64:1 | AAA | Lc 91.9 | Preferred for body text |
| #713035 text on black | 2.17:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F7E5E5
oklch(93.6% 0.02 17.5)
-
Step 200
200
#F2D0D0
oklch(88.6% 0.038 17.9)
-
Step 300
300
#EAAFB0
oklch(80.9% 0.069 17.6)
-
Step 400
400
#DD8387
oklch(70.7% 0.111 17.4)
-
Step 500
500
#D16169
oklch(63.1% 0.142 17.7)
-
Step 600
600
#BC4551
oklch(55.7% 0.153 17.7)
-
Step 700
700
#A23542
oklch(49.1% 0.143 17.3)
-
Step 800
800
#832D36
oklch(42.6% 0.118 17.6)
-
Step 900
900 (this color)
#713035
oklch(40% 0.092 17.5)
-
Step 950
950
#3E191C
oklch(26.9% 0.058 16.8)
#713035 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3C35 | 0.099 |
| Deuteranopia (no green cones) | #4F4A34 | 0.093 |
| Tritanopia (no blue cones) | #7B2632 | 0.026 |
| Achromatopsia (no color) | #454545 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #713035
#713035
oklch(40% 0.092 17.5)
- #005355
#005355
oklch(40.1% 0.068 197.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #713035, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.029
- Chestnut #742802 ΔE 0.051
- Brownish Purple #76424E ΔE 0.052
- Wine Red #7B0323 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.063
- Bordeaux #7B002C ΔE 0.065
- Reddy Brown #6E1005 ΔE 0.068
- Maroon #800000 ΔE 0.071
Use #713035 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.