#712E44
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.098 1.9), rgb(113, 46, 68).
Aa
White text reads best on this color (9.64:1).
About this color
#712E44 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.098 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.037 away. White text reads best on it, at 9.64:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.64:1 |
Values
| HEX | #712E44 |
| RGB | rgb(113, 46, 68) |
| HSL | hsl(340, 42%, 31%) |
| OKLCH | oklch(40.2% 0.098 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712E44 | 9.64:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #712E44 | 2.17:1 | Fails | Lc 12.1 | Not readable |
| #712E44 text on white | 9.64:1 | AAA | Lc 91.9 | Preferred for body text |
| #712E44 text on black | 2.17:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F7E4E9
oklch(93.5% 0.022 359.7)
-
Step 200
200
#F2CFD7
oklch(88.6% 0.041 2.5)
-
Step 300
300
#EAADBD
oklch(80.9% 0.074 1.6)
-
Step 400
400
#DC809B
oklch(70.6% 0.117 1.7)
-
Step 500
500
#D05D82
oklch(63.1% 0.15 2.1)
-
Step 600
600
#BB406C
oklch(55.6% 0.162 1.9)
-
Step 700
700
#A1315A
oklch(49.2% 0.151 2.1)
-
Step 800
800
#832A4A
oklch(42.8% 0.125 1.8)
-
Step 900
900 (this color)
#712E44
oklch(40.2% 0.098 1.9)
-
Step 950
950
#3E1824
oklch(27% 0.061 2.1)
#712E44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3D45 | 0.107 |
| Deuteranopia (no green cones) | #4B4942 | 0.099 |
| Tritanopia (no blue cones) | #7A2836 | 0.027 |
| Achromatopsia (no color) | #454545 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712E44
#712E44
oklch(40.2% 0.098 1.9)
- #00544B
#00544B
oklch(40% 0.071 182.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712E44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.037
- Brownish Purple #76424E ΔE 0.051
- Wine #80013F ΔE 0.060
- Red Purple #820747 ΔE 0.060
- Bordeaux #7B002C ΔE 0.062
- Merlot #730039 ΔE 0.064
- Wine Red #7B0323 ΔE 0.065
- Velvet #750851 ΔE 0.068
Use #712E44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.