#712D4A
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.102 356), rgb(113, 45, 74).
Aa
White text reads best on this color (9.64:1).
About this color
#712D4A is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.102 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.045 away. White text reads best on it, at 9.64:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.102) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.64:1 |
Values
| HEX | #712D4A |
| RGB | rgb(113, 45, 74) |
| HSL | hsl(334, 43%, 31%) |
| OKLCH | oklch(40.2% 0.102 356) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712D4A | 9.64:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #712D4A | 2.17:1 | Fails | Lc 12.1 | Not readable |
| #712D4A text on white | 9.64:1 | AAA | Lc 91.8 | Preferred for body text |
| #712D4A text on black | 2.17:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1DA
oklch(88.6% 0.032 355.6)
-
Step 300
300
#E1B1C2
oklch(80.8% 0.06 355.4)
-
Step 400
400
#D087A2
oklch(70.6% 0.095 356)
-
Step 500
500
#C2688C
oklch(63.1% 0.121 355.8)
-
Step 600
600
#AD4E76
oklch(55.6% 0.132 355.8)
-
Step 700
700
#953E63
oklch(49.1% 0.124 356)
-
Step 800
800 (this color)
#712D4A
oklch(40.2% 0.102 356)
-
Step 900
900
#622E43
oklch(37.8% 0.08 356.1)
-
Step 950
950
#391B27
oklch(26.9% 0.05 355.6)
#712D4A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #373D4B | 0.113 |
| Deuteranopia (no green cones) | #4A4948 | 0.101 |
| Tritanopia (no blue cones) | #7A2838 | 0.033 |
| Achromatopsia (no color) | #454545 | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712D4A
#712D4A
oklch(40.2% 0.102 356)
- #005547
#005547
oklch(40.2% 0.075 176.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712D4A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.045
- Brownish Purple #76424E ΔE 0.054
- Red Purple #820747 ΔE 0.056
- Wine #80013F ΔE 0.058
- Velvet #750851 ΔE 0.060
- Merlot #730039 ΔE 0.062
- Bordeaux #7B002C ΔE 0.065
- Wine Red #7B0323 ΔE 0.070
Use #712D4A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.