#712D44
Closest named color: Purple Brown (#673A3F). oklch(40% 0.099 1.4), rgb(113, 45, 68).
Aa
White text reads best on this color (9.71:1).
About this color
#712D44 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.099 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.039 away. White text reads best on it, at 9.71:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #712D44 |
| RGB | rgb(113, 45, 68) |
| HSL | hsl(340, 43%, 31%) |
| OKLCH | oklch(40% 0.099 1.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712D44 | 9.71:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #712D44 | 2.16:1 | Fails | Lc 11.9 | Not readable |
| #712D44 text on white | 9.71:1 | AAA | Lc 92.0 | Preferred for body text |
| #712D44 text on black | 2.16:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F7E4E9
oklch(93.5% 0.022 359.7)
-
Step 200
200
#F2CED7
oklch(88.4% 0.042 1.2)
-
Step 300
300
#EAADBD
oklch(80.9% 0.074 1.6)
-
Step 400
400
#DD809B
oklch(70.7% 0.118 1.9)
-
Step 500
500
#D15C83
oklch(63.1% 0.152 1.5)
-
Step 600
600
#BC3E6D
oklch(55.6% 0.166 1.2)
-
Step 700
700
#A22F5B
oklch(49.1% 0.154 1.3)
-
Step 800
800
#83294A
oklch(42.7% 0.127 1.6)
-
Step 900
900 (this color)
#712D44
oklch(40% 0.099 1.4)
-
Step 950
950
#3E1724
oklch(26.9% 0.063 1.3)
#712D44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393C45 | 0.109 |
| Deuteranopia (no green cones) | #4B4942 | 0.100 |
| Tritanopia (no blue cones) | #7A2736 | 0.027 |
| Achromatopsia (no color) | #444444 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712D44
#712D44
oklch(40% 0.099 1.4)
- #00544A
#00544A
oklch(40% 0.072 181.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712D44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.039
- Brownish Purple #76424E ΔE 0.053
- Wine #80013F ΔE 0.058
- Red Purple #820747 ΔE 0.058
- Bordeaux #7B002C ΔE 0.061
- Merlot #730039 ΔE 0.062
- Wine Red #7B0323 ΔE 0.064
- Velvet #750851 ΔE 0.066
Use #712D44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.