#712D37
Closest named color: Purple Brown (#673A3F). oklch(39.6% 0.096 13.6), rgb(113, 45, 55).
Aa
White text reads best on this color (9.84:1).
About this color
#712D37 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.096 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.034 away. White text reads best on it, at 9.84:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.13:1 |
| White text | 9.84:1 |
Values
| HEX | #712D37 |
| RGB | rgb(113, 45, 55) |
| HSL | hsl(351, 43%, 31%) |
| OKLCH | oklch(39.6% 0.096 13.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712D37 | 9.84:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #712D37 | 2.13:1 | Fails | Lc 11.6 | Not readable |
| #712D37 text on white | 9.84:1 | AAA | Lc 92.3 | Preferred for body text |
| #712D37 text on black | 2.13:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E5E6
oklch(93.7% 0.021 13.9)
-
Step 200
200
#F3CFD1
oklch(88.6% 0.041 14.2)
-
Step 300
300
#EBAEB3
oklch(80.9% 0.072 13.3)
-
Step 400
400
#DF818B
oklch(70.7% 0.116 13.7)
-
Step 500
500
#D35E6F
oklch(63.1% 0.148 13.4)
-
Step 600
600
#BE4157
oklch(55.6% 0.16 13.6)
-
Step 700
700
#A43147
oklch(49.1% 0.15 13.5)
-
Step 800
800
#852A3A
oklch(42.7% 0.124 13.8)
-
Step 900
900 (this color)
#712D37
oklch(39.6% 0.096 13.6)
-
Step 950
950
#3F181D
oklch(27% 0.061 14.2)
#712D37 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3B37 | 0.105 |
| Deuteranopia (no green cones) | #4D4835 | 0.097 |
| Tritanopia (no blue cones) | #7B2331 | 0.025 |
| Achromatopsia (no color) | #434343 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712D37
#712D37
oklch(39.6% 0.096 13.6)
- #005251
#005251
oklch(39.7% 0.068 193.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712D37, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.034
- Chestnut #742802 ΔE 0.055
- Brownish Purple #76424E ΔE 0.056
- Wine Red #7B0323 ΔE 0.056
- Bordeaux #7B002C ΔE 0.058
- Wine #80013F ΔE 0.066
- Reddy Brown #6E1005 ΔE 0.067
- Merlot #730039 ΔE 0.067
Use #712D37 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.