#712C43
Closest named color: Purple Brown (#673A3F). oklch(39.8% 0.1 1.9), rgb(113, 44, 67).
Aa
White text reads best on this color (9.79:1).
About this color
#712C43 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.100 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.79:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #712C43 |
| RGB | rgb(113, 44, 67) |
| HSL | hsl(340, 44%, 31%) |
| OKLCH | oklch(39.8% 0.1 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712C43 | 9.79:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #712C43 | 2.14:1 | Fails | Lc 11.8 | Not readable |
| #712C43 text on white | 9.79:1 | AAA | Lc 92.2 | Preferred for body text |
| #712C43 text on black | 2.14:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F7E4E9
oklch(93.5% 0.022 359.7)
-
Step 200
200
#F2CED7
oklch(88.4% 0.042 1.2)
-
Step 300
300
#EBADBD
oklch(81% 0.075 1.9)
-
Step 400
400
#DE7F9B
oklch(70.7% 0.121 1.7)
-
Step 500
500
#D25B82
oklch(63.1% 0.155 2)
-
Step 600
600
#BD3D6C
oklch(55.6% 0.168 1.8)
-
Step 700
700
#A22E5A
oklch(49% 0.155 1.7)
-
Step 800
800
#842849
oklch(42.7% 0.129 2.3)
-
Step 900
900 (this color)
#712C43
oklch(39.8% 0.1 1.9)
-
Step 950
950
#3F1724
oklch(27% 0.064 2)
#712C43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383B44 | 0.112 |
| Deuteranopia (no green cones) | #4B4941 | 0.102 |
| Tritanopia (no blue cones) | #7A2535 | 0.028 |
| Achromatopsia (no color) | #444444 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712C43
#712C43
oklch(39.8% 0.1 1.9)
- #00534A
#00534A
oklch(39.7% 0.071 182.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712C43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Brownish Purple #76424E ΔE 0.055
- Wine #80013F ΔE 0.057
- Red Purple #820747 ΔE 0.057
- Bordeaux #7B002C ΔE 0.058
- Merlot #730039 ΔE 0.060
- Wine Red #7B0323 ΔE 0.062
- Velvet #750851 ΔE 0.065
Use #712C43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.