#712C34
Closest named color: Purple Brown (#673A3F). oklch(39.4% 0.098 15.7), rgb(113, 44, 52).
Aa
White text reads best on this color (9.94:1).
About this color
#712C34 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.098 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.94:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.11:1 |
| White text | 9.94:1 |
Values
| HEX | #712C34 |
| RGB | rgb(113, 44, 52) |
| HSL | hsl(353, 44%, 31%) |
| OKLCH | oklch(39.4% 0.098 15.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712C34 | 9.94:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #712C34 | 2.11:1 | Fails | Lc 11.4 | Not readable |
| #712C34 text on white | 9.94:1 | AAA | Lc 92.5 | Preferred for body text |
| #712C34 text on black | 2.11:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E5
oklch(93.5% 0.022 14.1)
-
Step 200
200
#F3CFD0
oklch(88.5% 0.041 16)
-
Step 300
300
#ECAEB1
oklch(80.9% 0.073 15.6)
-
Step 400
400
#E08188
oklch(70.8% 0.117 15.8)
-
Step 500
500
#D45D6A
oklch(63% 0.15 15.8)
-
Step 600
600
#BF4052
oklch(55.6% 0.162 15.9)
-
Step 700
700
#A53043
oklch(49.1% 0.152 15.6)
-
Step 800
800
#862A37
oklch(42.8% 0.125 16)
-
Step 900
900 (this color)
#712C34
oklch(39.4% 0.098 15.7)
-
Step 950
950
#3F181C
oklch(26.9% 0.061 15.8)
#712C34 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3A34 | 0.106 |
| Deuteranopia (no green cones) | #4D4832 | 0.099 |
| Tritanopia (no blue cones) | #7B212F | 0.026 |
| Achromatopsia (no color) | #434343 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712C34
#712C34
oklch(39.4% 0.098 15.7)
- #005152
#005152
oklch(39.4% 0.067 196.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712C34, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Chestnut #742802 ΔE 0.051
- Wine Red #7B0323 ΔE 0.054
- Bordeaux #7B002C ΔE 0.056
- Brownish Purple #76424E ΔE 0.059
- Reddy Brown #6E1005 ΔE 0.063
- Maroon #800000 ΔE 0.066
- Wine #80013F ΔE 0.066
Use #712C34 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.