#712C33

Closest named color: Purple Brown (#673A3F). oklch(39.4% 0.098 16.6), rgb(113, 44, 51).

Aa

White text reads best on this color (9.95:1).

About this color

#712C33 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.098 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.95:1.

Hue familyReds
Lightnessdark (39%)
Chromamoderately saturated (0.098)
Temperaturewarm
Nearest namePurple Brown (#673A3F)
Black text2.11:1
White text9.95:1

Values

HEX#712C33
RGBrgb(113, 44, 51)
HSLhsl(354, 44%, 31%)
OKLCHoklch(39.4% 0.098 16.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #712C33 9.95:1 AAA Lc -96.7 Preferred for body text
Black text on #712C33 2.11:1 Fails Lc 11.4 Not readable
#712C33 text on white 9.95:1 AAA Lc 92.5 Preferred for body text
#712C33 text on black 2.11:1 Fails Lc -9.9 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E5E5

    oklch(93.7% 0.021 17.5)

  3. Step 200

    200

    #F3CFD0

    oklch(88.5% 0.041 16)

  4. Step 300

    300

    #ECAEB0

    oklch(80.9% 0.073 16.7)

  5. Step 400

    400

    #E08187

    oklch(70.7% 0.117 16.5)

  6. Step 500

    500

    #D45E69

    oklch(63.1% 0.149 16.7)

  7. Step 600

    600

    #C04051

    oklch(55.7% 0.163 16.5)

  8. Step 700

    700

    #A53041

    oklch(49.1% 0.152 16.6)

  9. Step 800

    800

    #862A36

    oklch(42.8% 0.125 16.7)

  10. Step 900

    900 (this color)

    #712C33

    oklch(39.4% 0.098 16.6)

  11. Step 950

    950

    #40181C

    oklch(27.1% 0.062 16.1)

Export this scale for Tailwind in the Tailwind colors tool

#712C33 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3C3A330.106
Deuteranopia (no green cones)#4D48310.099
Tritanopia (no blue cones)#7B212F0.026
Achromatopsia (no color)#4343430.098

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #712C33

    #712C33

    oklch(39.4% 0.098 16.6)

  • #005152

    #005152

    oklch(39.4% 0.067 196.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #712C33

    #712C33

    oklch(39.4% 0.098 16.6)

  • #6A2D50

    #6A2D50

    oklch(39.4% 0.098 347)

  • #6F320F

    #6F320F

    oklch(39.4% 0.098 46.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #712C33

    #712C33

    oklch(39.4% 0.098 16.6)

  • #00533C

    #00533C

    oklch(39.2% 0.081 166.6)

  • #004E65

    #004E65

    oklch(39.5% 0.075 225.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #712C33

    #712C33

    oklch(39.4% 0.098 16.6)

  • #2B5117

    #2B5117

    oklch(39.3% 0.097 136.6)

  • #1F4679

    #1F4679

    oklch(39.4% 0.097 256.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #712C33

    #712C33

    oklch(39.4% 0.098 16.6)

  • #4C4800

    #4C4800

    oklch(39.3% 0.084 106)

  • #005152

    #005152

    oklch(39.4% 0.067 196.2)

  • #433C77

    #433C77

    oklch(39.4% 0.097 286.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712C33, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #712C33 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.