#712843
Closest named color: Purple Brown (#673A3F). oklch(39.3% 0.107 0.3), rgb(113, 40, 67).
Aa
White text reads best on this color (10.06:1).
About this color
#712843 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.107 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.048 away. White text reads best on it, at 10.06:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.08:1 |
| White text | 10.06:1 |
Values
| HEX | #712843 |
| RGB | rgb(113, 40, 67) |
| HSL | hsl(338, 48%, 30%) |
| OKLCH | oklch(39.3% 0.107 0.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712843 | 10.06:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #712843 | 2.08:1 | Fails | Lc 11.2 | Not readable |
| #712843 text on white | 10.06:1 | AAA | Lc 92.7 | Preferred for body text |
| #712843 text on black | 2.08:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4E9
oklch(93.6% 0.023 0.5)
-
Step 200
200
#F3CED8
oklch(88.6% 0.043 359.9)
-
Step 300
300
#EDABBE
oklch(80.9% 0.081 0.2)
-
Step 400
400
#E07D9D
oklch(70.7% 0.127 0.2)
-
Step 500
500
#D55785
oklch(63.1% 0.164 0.2)
-
Step 600
600
#C0386E
oklch(55.6% 0.177 0.6)
-
Step 700
700
#A5285C
oklch(49% 0.166 0.3)
-
Step 800
800
#86244B
oklch(42.7% 0.136 0.6)
-
Step 900
900 (this color)
#712843
oklch(39.3% 0.107 0.3)
-
Step 950
950
#401625
oklch(27.1% 0.068 0.3)
#712843 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353944 | 0.119 |
| Deuteranopia (no green cones) | #494741 | 0.108 |
| Tritanopia (no blue cones) | #7A2133 | 0.030 |
| Achromatopsia (no color) | #424242 | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712843
#712843
oklch(39.3% 0.107 0.3)
- #005247
#005247
oklch(39.3% 0.071 179.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712843, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.048
- Wine #80013F ΔE 0.050
- Red Purple #820747 ΔE 0.051
- Merlot #730039 ΔE 0.051
- Bordeaux #7B002C ΔE 0.053
- Velvet #750851 ΔE 0.057
- Wine Red #7B0323 ΔE 0.057
- Brownish Purple #76424E ΔE 0.063
Use #712843 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.