#70394B
Closest named color: Brownish Purple (#76424E). oklch(42% 0.08 0.3), rgb(112, 57, 75).
Aa
White text reads best on this color (8.83:1).
About this color
#70394B is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.080 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 8.83:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.37:1 |
| White text | 8.83:1 |
Values
| HEX | #70394B |
| RGB | rgb(112, 57, 75) |
| HSL | hsl(340, 33%, 33%) |
| OKLCH | oklch(42% 0.08 0.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70394B | 8.83:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #70394B | 2.37:1 | Fails | Lc 14.0 | Not readable |
| #70394B text on white | 8.83:1 | AAA | Lc 89.9 | Fine for body text |
| #70394B text on black | 2.37:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6E9
oklch(93.5% 0.014 0.3)
-
Step 200
200
#E9D2D8
oklch(88.4% 0.027 0)
-
Step 300
300
#DCB5BF
oklch(81% 0.047 1)
-
Step 400
400
#C88D9E
oklch(70.6% 0.075 0.3)
-
Step 500
500
#B97087
oklch(63.1% 0.096 359.9)
-
Step 600
600
#A45770
oklch(55.5% 0.105 0.4)
-
Step 700
700
#8C475E
oklch(49% 0.097 0.1)
-
Step 800
800 (this color)
#70394B
oklch(42% 0.08 0.3)
-
Step 900
900
#5D3340
oklch(37.8% 0.063 0.7)
-
Step 950
950
#361E25
oklch(26.9% 0.039 1.2)
#70394B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41444C | 0.088 |
| Deuteranopia (no green cones) | #4F4E4A | 0.081 |
| Tritanopia (no blue cones) | #78353F | 0.023 |
| Achromatopsia (no color) | #4A4A4A | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70394B
#70394B
oklch(42% 0.08 0.3)
- #005A4F
#005A4F
oklch(41.9% 0.076 180.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70394B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Purple Brown #673A3F ΔE 0.027
- Dark Mauve #874C62 ΔE 0.073
- Red Purple #820747 ΔE 0.080
- Red Brown #8B2E16 ΔE 0.082
- Wine #80013F ΔE 0.082
- Chestnut #742802 ΔE 0.084
- Bordeaux #7B002C ΔE 0.086
Use #70394B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.