#70374C
Closest named color: Purple Brown (#673A3F). oklch(41.7% 0.084 358), rgb(112, 55, 76).
Aa
White text reads best on this color (8.97:1).
About this color
#70374C is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.084 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 8.97:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.084) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.33:1 |
| White text | 8.97:1 |
Values
| HEX | #70374C |
| RGB | rgb(112, 55, 76) |
| HSL | hsl(338, 34%, 33%) |
| OKLCH | oklch(41.7% 0.084 358) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70374C | 8.97:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #70374C | 2.33:1 | Fails | Lc 13.7 | Not readable |
| #70374C text on white | 8.97:1 | AAA | Lc 90.3 | Preferred for body text |
| #70374C text on black | 2.33:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6EA
oklch(93.6% 0.014 355)
-
Step 200
200
#E9D2D9
oklch(88.5% 0.027 357.3)
-
Step 300
300
#DCB4C0
oklch(80.9% 0.049 358.3)
-
Step 400
400
#CA8CA0
oklch(70.7% 0.079 358.3)
-
Step 500
500
#BA6F89
oklch(63.1% 0.1 358.1)
-
Step 600
600
#A55673
oklch(55.6% 0.109 357.9)
-
Step 700
700
#8D4660
oklch(49.1% 0.101 358.2)
-
Step 800
800 (this color)
#70374C
oklch(41.7% 0.084 358)
-
Step 900
900
#5D3241
oklch(37.7% 0.065 358.4)
-
Step 950
950
#371E26
oklch(27.1% 0.041 359.5)
#70374C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F434D | 0.093 |
| Deuteranopia (no green cones) | #4E4D4B | 0.084 |
| Tritanopia (no blue cones) | #78333F | 0.025 |
| Achromatopsia (no color) | #494949 | 0.085 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70374C
#70374C
oklch(41.7% 0.084 358)
- #005A4C
#005A4C
oklch(41.8% 0.077 177.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70374C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.032
- Red Purple #820747 ΔE 0.075
- Dark Mauve #874C62 ΔE 0.076
- Wine #80013F ΔE 0.078
- Velvet #750851 ΔE 0.082
- Bordeaux #7B002C ΔE 0.083
- Red Wine #8C0034 ΔE 0.084
Use #70374C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.