#70353D
Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.084 13), rgb(112, 53, 61).
Aa
White text reads best on this color (9.26:1).
About this color
#70353D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.084 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.020 away. White text reads best on it, at 9.26:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.084) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.26:1 |
| White text | 9.26:1 |
Values
| HEX | #70353D |
| RGB | rgb(112, 53, 61) |
| HSL | hsl(352, 36%, 32%) |
| OKLCH | oklch(40.9% 0.084 13) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70353D | 9.26:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #70353D | 2.26:1 | Fails | Lc 12.9 | Not readable |
| #70353D text on white | 9.26:1 | AAA | Lc 91.0 | Preferred for body text |
| #70353D text on black | 2.26:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E7
oklch(93.6% 0.014 12)
-
Step 200
200
#EBD2D4
oklch(88.5% 0.028 12.2)
-
Step 300
300
#DEB4B8
oklch(80.8% 0.049 11.8)
-
Step 400
400
#CC8D93
oklch(70.7% 0.077 12.9)
-
Step 500
500
#BE6F78
oklch(63.1% 0.1 13)
-
Step 600
600
#A95661
oklch(55.6% 0.109 12.9)
-
Step 700
700
#914650
oklch(49.1% 0.101 13.2)
-
Step 800
800 (this color)
#70353D
oklch(40.9% 0.084 13)
-
Step 900
900
#5F3238
oklch(37.7% 0.065 12.2)
-
Step 950
950
#381E21
oklch(27.1% 0.041 12.7)
#70353D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41403D | 0.091 |
| Deuteranopia (no green cones) | #504C3C | 0.085 |
| Tritanopia (no blue cones) | #792E38 | 0.022 |
| Achromatopsia (no color) | #474747 | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70353D
#70353D
oklch(40.9% 0.084 13)
- #005654
#005654
oklch(40.9% 0.07 192)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70353D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.020
- Brownish Purple #76424E ΔE 0.039
- Chestnut #742802 ΔE 0.062
- Red Brown #8B2E16 ΔE 0.068
- Wine Red #7B0323 ΔE 0.073
- Bordeaux #7B002C ΔE 0.075
- Rust Brown #8B3103 ΔE 0.077
- Wine #80013F ΔE 0.079
Use #70353D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.