#703474
Closest named color: Rebecca Purple (#663399). oklch(43.1% 0.122 325), rgb(112, 52, 116).
Aa
White text reads best on this color (8.63:1).
About this color
#703474 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.122 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.066 away. White text reads best on it, at 8.63:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.122) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.43:1 |
| White text | 8.63:1 |
Values
| HEX | #703474 |
| RGB | rgb(112, 52, 116) |
| HSL | hsl(296, 38%, 33%) |
| OKLCH | oklch(43.1% 0.122 325) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703474 | 8.63:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #703474 | 2.43:1 | Fails | Lc 14.8 | Not readable |
| #703474 text on white | 8.63:1 | AAA | Lc 89.2 | Fine for body text |
| #703474 text on black | 2.43:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E5F2
oklch(93.5% 0.022 323.4)
-
Step 200
200
#E7D1E8
oklch(88.6% 0.039 324.6)
-
Step 300
300
#D9B1DA
oklch(80.9% 0.072 325.4)
-
Step 400
400
#C487C8
oklch(70.6% 0.114 324.6)
-
Step 500
500
#B567B9
oklch(63.1% 0.146 325.4)
-
Step 600
600
#A04DA5
oklch(55.7% 0.157 325.2)
-
Step 700
700
#883D8E
oklch(49.1% 0.147 324.6)
-
Step 800
800 (this color)
#703474
oklch(43.1% 0.122 325)
-
Step 900
900
#5A2D5D
oklch(37.6% 0.096 324.9)
-
Step 950
950
#351B36
oklch(27% 0.06 325.7)
#703474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4776 | 0.118 |
| Deuteranopia (no green cones) | #3F4E72 | 0.104 |
| Tritanopia (no blue cones) | #723C4F | 0.071 |
| Achromatopsia (no color) | #4C4C4C | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703474
#703474
oklch(43.1% 0.122 325)
- #15601F
#15601F
oklch(43% 0.122 144.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.066
- Light Eggplant #894585 ΔE 0.069
- Purple #800080 ΔE 0.073
- Velvet #750851 ΔE 0.080
- Rich Purple #720058 ΔE 0.081
- Brownish Purple #76424E ΔE 0.083
- Dark Slate Blue #483D8B ΔE 0.084
- Warm Purple #952E8F ΔE 0.084
Use #703474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.