#70344F
Closest named color: Purple Brown (#673A3F). oklch(41.3% 0.091 353.5), rgb(112, 52, 79).
Aa
White text reads best on this color (9.15:1).
About this color
#70344F is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.091 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.15:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.29:1 |
| White text | 9.15:1 |
Values
| HEX | #70344F |
| RGB | rgb(112, 52, 79) |
| HSL | hsl(333, 37%, 32%) |
| OKLCH | oklch(41.3% 0.091 353.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70344F | 9.15:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #70344F | 2.29:1 | Fails | Lc 13.2 | Not readable |
| #70344F text on white | 9.15:1 | AAA | Lc 90.7 | Preferred for body text |
| #70344F text on black | 2.29:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F6
oklch(97.2% 0.007 354.8)
-
Step 100
100
#F3E6EA
oklch(93.6% 0.015 356.6)
-
Step 200
200
#EAD2DA
oklch(88.6% 0.029 355.5)
-
Step 300
300
#DDB3C3
oklch(80.9% 0.053 353.5)
-
Step 400
400
#CB8BA5
oklch(70.8% 0.085 353.4)
-
Step 500
500
#BC6C8E
oklch(63% 0.109 353.7)
-
Step 600
600
#A75379
oklch(55.6% 0.119 353.2)
-
Step 700
700
#8F4365
oklch(49.1% 0.11 353.8)
-
Step 800
800 (this color)
#70344F
oklch(41.3% 0.091 353.5)
-
Step 900
900
#5E3144
oklch(37.7% 0.07 354.2)
-
Step 950
950
#371D28
oklch(27% 0.044 353.6)
#70344F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4150 | 0.099 |
| Deuteranopia (no green cones) | #4B4C4E | 0.091 |
| Tritanopia (no blue cones) | #78313E | 0.031 |
| Achromatopsia (no color) | #484848 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70344F
#70344F
oklch(41.3% 0.091 353.5)
- #005948
#005948
oklch(41.4% 0.079 173.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70344F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.041
- Red Purple #820747 ΔE 0.068
- Wine #80013F ΔE 0.072
- Velvet #750851 ΔE 0.073
- Merlot #730039 ΔE 0.078
- Bordeaux #7B002C ΔE 0.079
- Dark Mauve #874C62 ΔE 0.080
Use #70344F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.