#70344D
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.09 355.5), rgb(112, 52, 77).
Aa
White text reads best on this color (9.18:1).
About this color
#70344D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.090 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.18:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.28:1 |
| White text | 9.18:1 |
Values
| HEX | #70344D |
| RGB | rgb(112, 52, 77) |
| HSL | hsl(335, 37%, 32%) |
| OKLCH | oklch(41.2% 0.09 355.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70344D | 9.18:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #70344D | 2.28:1 | Fails | Lc 13.2 | Not readable |
| #70344D text on white | 9.18:1 | AAA | Lc 90.8 | Preferred for body text |
| #70344D text on black | 2.28:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6EA
oklch(93.6% 0.015 356.6)
-
Step 200
200
#EAD2DA
oklch(88.6% 0.029 355.5)
-
Step 300
300
#DEB3C2
oklch(80.9% 0.053 355.5)
-
Step 400
400
#CB8BA3
oklch(70.7% 0.084 355.3)
-
Step 500
500
#BC6D8C
oklch(63.1% 0.107 355.6)
-
Step 600
600
#A75376
oklch(55.5% 0.117 355.3)
-
Step 700
700
#8F4463
oklch(49.1% 0.108 355.7)
-
Step 800
800 (this color)
#70344D
oklch(41.2% 0.09 355.5)
-
Step 900
900
#5E3143
oklch(37.7% 0.069 355.5)
-
Step 950
950
#371D27
oklch(26.9% 0.043 355.8)
#70344D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C414E | 0.099 |
| Deuteranopia (no green cones) | #4C4C4C | 0.090 |
| Tritanopia (no blue cones) | #78313D | 0.029 |
| Achromatopsia (no color) | #484848 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70344D
#70344D
oklch(41.2% 0.09 355.5)
- #005849
#005849
oklch(41.1% 0.077 175.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70344D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Brownish Purple #76424E ΔE 0.040
- Red Purple #820747 ΔE 0.069
- Wine #80013F ΔE 0.072
- Velvet #750851 ΔE 0.074
- Merlot #730039 ΔE 0.077
- Bordeaux #7B002C ΔE 0.078
- Red Wine #8C0034 ΔE 0.080
Use #70344D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.