#70344A
Closest named color: Purple Brown (#673A3F). oklch(41.1% 0.089 358.5), rgb(112, 52, 74).
Aa
White text reads best on this color (9.21:1).
About this color
#70344A is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.089 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.21:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.21:1 |
Values
| HEX | #70344A |
| RGB | rgb(112, 52, 74) |
| HSL | hsl(338, 37%, 32%) |
| OKLCH | oklch(41.1% 0.089 358.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70344A | 9.21:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #70344A | 2.27:1 | Fails | Lc 13.1 | Not readable |
| #70344A text on white | 9.21:1 | AAA | Lc 90.9 | Preferred for body text |
| #70344A text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6EA
oklch(93.6% 0.015 356.6)
-
Step 200
200
#EAD2D9
oklch(88.6% 0.028 358.1)
-
Step 300
300
#DEB3C0
oklch(80.9% 0.052 358.3)
-
Step 400
400
#CC8BA0
oklch(70.8% 0.083 358.4)
-
Step 500
500
#BD6D88
oklch(63.1% 0.106 359)
-
Step 600
600
#A85472
oklch(55.6% 0.115 358.9)
-
Step 700
700
#904460
oklch(49.2% 0.107 358.5)
-
Step 800
800 (this color)
#70344A
oklch(41.1% 0.089 358.5)
-
Step 900
900
#5F3141
oklch(37.8% 0.069 358.8)
-
Step 950
950
#381D26
oklch(27.1% 0.044 359.1)
#70344A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D414B | 0.097 |
| Deuteranopia (no green cones) | #4D4C49 | 0.089 |
| Tritanopia (no blue cones) | #78303C | 0.026 |
| Achromatopsia (no color) | #484848 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70344A
#70344A
oklch(41.1% 0.089 358.5)
- #00584B
#00584B
oklch(41.2% 0.076 178.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70344A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.039
- Red Purple #820747 ΔE 0.070
- Wine #80013F ΔE 0.072
- Bordeaux #7B002C ΔE 0.076
- Velvet #750851 ΔE 0.076
- Merlot #730039 ΔE 0.077
- Wine Red #7B0323 ΔE 0.079
Use #70344A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.