#703434
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.085 21.6), rgb(112, 52, 52).
Aa
White text reads best on this color (9.41:1).
About this color
#703434 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.085 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.024 away. White text reads best on it, at 9.41:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.22:1 |
| White text | 9.41:1 |
Values
| HEX | #703434 |
| RGB | rgb(112, 52, 52) |
| HSL | hsl(0, 37%, 32%) |
| OKLCH | oklch(40.5% 0.085 21.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703434 | 9.41:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #703434 | 2.22:1 | Fails | Lc 12.6 | Not readable |
| #703434 text on white | 9.41:1 | AAA | Lc 91.4 | Preferred for body text |
| #703434 text on black | 2.22:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E6E6
oklch(93.5% 0.014 17.4)
-
Step 200
200
#EBD2D1
oklch(88.4% 0.028 20.4)
-
Step 300
300
#DFB5B2
oklch(80.9% 0.049 23)
-
Step 400
400
#CE8D8B
oklch(70.8% 0.08 21.2)
-
Step 500
500
#BF6F6E
oklch(63% 0.102 21.1)
-
Step 600
600
#AB5656
oklch(55.6% 0.112 21.3)
-
Step 700
700
#924646
oklch(49% 0.103 21.5)
-
Step 800
800 (this color)
#703434
oklch(40.5% 0.085 21.6)
-
Step 900
900
#603232
oklch(37.6% 0.067 20.7)
-
Step 950
950
#391E1D
oklch(27.1% 0.043 22.5)
#703434 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423F34 | 0.090 |
| Deuteranopia (no green cones) | #504B33 | 0.085 |
| Tritanopia (no blue cones) | #7A2B34 | 0.026 |
| Achromatopsia (no color) | #464646 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703434
#703434
oklch(40.5% 0.085 21.6)
- #005459
#005459
oklch(40.6% 0.069 201.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703434, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.024
- Brownish Purple #76424E ΔE 0.048
- Chestnut #742802 ΔE 0.050
- Red Brown #8B2E16 ΔE 0.061
- Rust Brown #8B3103 ΔE 0.068
- Wine Red #7B0323 ΔE 0.070
- Reddy Brown #6E1005 ΔE 0.073
- Bordeaux #7B002C ΔE 0.074
Use #703434 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.