#703348
Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.09 0.1), rgb(112, 51, 72).
Aa
White text reads best on this color (9.30:1).
About this color
#703348 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.090 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 9.30:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.30:1 |
Values
| HEX | #703348 |
| RGB | rgb(112, 51, 72) |
| HSL | hsl(339, 37%, 32%) |
| OKLCH | oklch(40.9% 0.09 0.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703348 | 9.30:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #703348 | 2.25:1 | Fails | Lc 12.9 | Not readable |
| #703348 text on white | 9.30:1 | AAA | Lc 91.1 | Preferred for body text |
| #703348 text on black | 2.25:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D8
oklch(88.6% 0.029 1.4)
-
Step 300
300
#DEB3BF
oklch(80.8% 0.052 359.8)
-
Step 400
400
#CC8B9E
oklch(70.7% 0.083 0.4)
-
Step 500
500
#BE6D87
oklch(63.2% 0.107 0)
-
Step 600
600
#A95370
oklch(55.6% 0.117 0.2)
-
Step 700
700
#91435E
oklch(49.1% 0.109 0.1)
-
Step 800
800 (this color)
#703348
oklch(40.9% 0.09 0.1)
-
Step 900
900
#5F3140
oklch(37.7% 0.069 0.1)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#703348 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4049 | 0.098 |
| Deuteranopia (no green cones) | #4C4B47 | 0.090 |
| Tritanopia (no blue cones) | #782E3B | 0.025 |
| Achromatopsia (no color) | #474747 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703348
#703348
oklch(40.9% 0.09 0.1)
- #00574C
#00574C
oklch(40.9% 0.074 180.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703348, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Brownish Purple #76424E ΔE 0.041
- Red Purple #820747 ΔE 0.069
- Wine #80013F ΔE 0.070
- Bordeaux #7B002C ΔE 0.073
- Merlot #730039 ΔE 0.075
- Velvet #750851 ΔE 0.075
- Wine Red #7B0323 ΔE 0.076
Use #703348 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.