#703347
Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.089 1.1), rgb(112, 51, 71).
Aa
White text reads best on this color (9.31:1).
About this color
#703347 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.089 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 9.31:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.31:1 |
Values
| HEX | #703347 |
| RGB | rgb(112, 51, 71) |
| HSL | hsl(340, 37%, 32%) |
| OKLCH | oklch(40.9% 0.089 1.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703347 | 9.31:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #703347 | 2.25:1 | Fails | Lc 12.8 | Not readable |
| #703347 text on white | 9.31:1 | AAA | Lc 91.1 | Preferred for body text |
| #703347 text on black | 2.25:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D8
oklch(88.6% 0.029 1.4)
-
Step 300
300
#DEB3BE
oklch(80.8% 0.052 1.2)
-
Step 400
400
#CD8B9D
oklch(70.8% 0.083 1.6)
-
Step 500
500
#BE6D85
oklch(63.1% 0.106 1.5)
-
Step 600
600
#A9536F
oklch(55.5% 0.117 1)
-
Step 700
700
#91445D
oklch(49.2% 0.107 1.3)
-
Step 800
800 (this color)
#703347
oklch(40.9% 0.089 1.1)
-
Step 900
900
#5F313F
oklch(37.7% 0.069 1.5)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#703347 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4048 | 0.098 |
| Deuteranopia (no green cones) | #4D4B46 | 0.089 |
| Tritanopia (no blue cones) | #792E3A | 0.026 |
| Achromatopsia (no color) | #474747 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703347
#703347
oklch(40.9% 0.089 1.1)
- #00574C
#00574C
oklch(40.9% 0.074 180.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703347, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.041
- Red Purple #820747 ΔE 0.069
- Wine #80013F ΔE 0.070
- Bordeaux #7B002C ΔE 0.073
- Merlot #730039 ΔE 0.075
- Wine Red #7B0323 ΔE 0.075
- Velvet #750851 ΔE 0.076
Use #703347 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.