#703243
Closest named color: Purple Brown (#673A3F). oklch(40.6% 0.09 4.6), rgb(112, 50, 67).
Aa
White text reads best on this color (9.43:1).
About this color
#703243 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.090 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.028 away. White text reads best on it, at 9.43:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.22:1 |
| White text | 9.43:1 |
Values
| HEX | #703243 |
| RGB | rgb(112, 50, 67) |
| HSL | hsl(344, 38%, 32%) |
| OKLCH | oklch(40.6% 0.09 4.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703243 | 9.43:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #703243 | 2.22:1 | Fails | Lc 12.6 | Not readable |
| #703243 text on white | 9.43:1 | AAA | Lc 91.4 | Preferred for body text |
| #703243 text on black | 2.22:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EBD2D6
oklch(88.6% 0.028 6.7)
-
Step 300
300
#DFB3BC
oklch(80.8% 0.052 4.6)
-
Step 400
400
#CE8B9A
oklch(70.8% 0.084 4.8)
-
Step 500
500
#BF6D81
oklch(63.2% 0.106 4.9)
-
Step 600
600
#AA536B
oklch(55.6% 0.116 4.1)
-
Step 700
700
#924359
oklch(49.1% 0.109 4.4)
-
Step 800
800 (this color)
#703243
oklch(40.6% 0.09 4.6)
-
Step 900
900
#60313D
oklch(37.8% 0.069 4.6)
-
Step 950
950
#381D24
oklch(27% 0.043 3.7)
#703243 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3F43 | 0.099 |
| Deuteranopia (no green cones) | #4D4B42 | 0.091 |
| Tritanopia (no blue cones) | #792C38 | 0.024 |
| Achromatopsia (no color) | #464646 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703243
#703243
oklch(40.6% 0.09 4.6)
- #00564E
#00564E
oklch(40.7% 0.072 184.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703243, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.028
- Brownish Purple #76424E ΔE 0.043
- Wine #80013F ΔE 0.069
- Bordeaux #7B002C ΔE 0.069
- Red Purple #820747 ΔE 0.069
- Wine Red #7B0323 ΔE 0.071
- Chestnut #742802 ΔE 0.072
- Merlot #730039 ΔE 0.073
Use #703243 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.